Live video streaming is critical to brand growth in 2016 and it has really taken off this year in part due to the launch of Facebook Live. Live videos are real time video posts on Facebook and they can be a great way to promote and boost your brand. You can use them to communicate brand stories, to enhance relationships and to share your knowledge and expertise.
People love watching video and Facebook Live lets you connect directly with your friends and followers and to get more interactive with a younger demographic.
Right now the easiest way to broadcast on Facebook Live is using your iOS or Android device from your Facebook page, profile, or group you manage. You can also use your desktop but that’s a little more complex.
How To Use Facebook Live Video
To go Live simply login to Facebook, go to your page and click the publish icon as if you were going to publish a post. From there you click on the red video icon. As you complete this process a couple of pop ups will show up asking you to authorize the app to use the camera and microphone on your device. When you are ready to go live then click on the blue go live button!
Getting Ready to Share Your First Facebook Live Stream
There are a few key things to think about first though:
- Promoting your Live event – tell people in advance that you will be going live. You can use your timelines, other social feeds and Facebook events to do this. Give them plenty of time to put it in their schedule.
- Get ready – prepare your outline and presentation in advance so you know what you will be talking about. Facebook live should seem spontaneous and natural, but that doesn’t mean it should be completely unscripted. Set up your location too. Choose a quiet spot with little background traffic.
- Make sure you have a good connection – video takes up a lot of bandwidth.
When to go Live on Facebook
What time you go Live will depend on your audience. Noon till 3pm is the best time to catch people at work and 6-9pm is optimum otherwise. It’s a great idea to coordinate with a popular event (industry conference) and tap into their event too (as long as you have a good connection there!).
After you are finished, your video is published as a post on your timeline so it is available for those who missed it to watch it later. Your video should be at least 10 minutes long. Broadcasts can last up to 90 minutes.
Below there’s a link to our first SMEI Facebook live event by Gregg Frederick, CSE, principal of G3 Development Group. Gregg used Facebook Live to explain how to use this powerful new social media tool to create engagement around both your personal and business brand.
What’s next with live video, YouTube live is now emerging too so make sure that’s part of your brand strategy for 2017.
Watch our first SMEI Facebook Live video on our Facebook feed.
The Art of Leadership rolled into Vancouver on Friday featuring 5 world renowned authors giving their unique slant on the topic. Leadership means different things to different people in different situations but two common themes kept bubbling to the surface at this event: that in order to be an effective leader you need to be creative and that you should embrace your fear.
Tammy Heermann talked about strategy end effectiveness. Build your strategic muscle by asking strategic questions (building connections, impact and tension). Focus on the customer and link to broader goals that can be quantified.
Artwork by Tristan Millar
Sir Ken Robinson pointed out that innovation and energy are key aspects of leadership. We think that life is linear (like your resume!) but it’s not. Life is composed as you live it and as a leader you don’t have to know everything to be effective but you do have to be able to think creatively. People feed off each other and effective organisations are those are able to innovate and transform.
Ron Tite pointed out that reinvention is critical for leaders. We are all artists and should be rebels with a cause. In order to succeed your personal values must align with your business values. Great leaders believe in something greater, great artists do it to do it. He reminded us to be anti establishment and not to fear failure.
Michael Bungay Stanier talked about the 3 vicious circles that leaders face: you either feel overwhelmed, or like an over dependent teen (the more advice you give the more they want), or you feel a sense of disconnect. We all do good, great or bad work – it’s the proportions that count. Great work gives us impact and meaning. He reminded us to say less and ask more.
Neil Pasricha talked about how to be happy. When we are little we’re told to work hard, be a success and happiness will follow when in fact it is the opposite. Start by being happy, do great work and then big success comes. Here’s a recipe for happiness (based on major studies done on the topic):
- Take 3 nature walks per week
- Journal the best parts of your day
- Do 5 conscious acts of kindness per week
- Be thankful for 5 things that happened each week.
Track your happiness – when our minds are focused we’re happier. We all feel fear – the key is to just do it, turn fear into bigger success.
Tom Peters SMEI Hall of Fame Honoree with SMEI CEO Willis Turner
Tom Peters pointed out that managing is a pain but it’s also one of the best life opportunities you can get. Excellence is not a long term achievement; it is what you do in the next 5 minutes. Whoever tries the most stuff and screws up most wins – the faster you fail the faster you will succeed. The four most important questions you can ask in a company are “What do you think.?”. Women have better leadership qualities and success rate than men, they tend to be better at taking initiative and driving results. Listening is key to respect, engagement, community and growth – we have to listen to succeed.