From Hype to Stupid, 6 Things for Your Instagram Marketing File

From Hype to Stupid, 6 Things for Your Instagram Marketing File

  1. Starbucks’ social buzz peaks around the pumpkin spice latte craze. Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.
    To measure the hype (and subsequent hate) of the latte, social media analytics company Spredfast crunched a handful of stats in the week leading up to Tuesday when the drink was launched on menus
    Read more Starbucks’ Pumpkin Spice Lattes Are Killing It on Instagram
  2. Looking to use Instagram for your company? You should. Just make sure not to make these 8 mistakes. read more 8 Mistakes Brands Make With Instagram – HubSpot
  3. The Friday Five: Instagram Zoom, Facebook Page Management, Content Marketing Myths, Reposting UGC & Mobile SEO read more The Friday Five: Instagram Zoom, Facebook Page Management, Content Marketing Myths, Reposting UGC & Mobile SEO
  4. Instagram killing “photo maps” feature | Think Marketing read more Instagram killing “photo maps” feature | Think Marketing
  5. “Twitter is stupid and Instagram is Twitter for people who can’t … The success of Instagram is disruptive to marketing strategies, … Why Instagram Matters. read more Why Instagram Matters – The Huffington Post
  6. I’m going to lie to you and disparage my customers while posting my marketing messages on Instagram. Sounds like a clever marketing plan. Who would do that, right? Well, apparently stupid is alive and well on Instagram … read more Apparently Stupid and Instagram Marketing can be used in the same sentence | Everyone Markets

Learning Content Marketing From A Yoga Instructor

Learning Content Marketing From A Yoga Instructor

flexible-content

Restorative yoga is a gentle, passive practice that promotes relaxation in the body.

The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day.

A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!”

However, I stayed quiet because I started writing this article in my head. Class that day wasn’t going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members.

While she likely already had a series of poses in mind to teach that day, she asked her audience for feedback that would shape her lesson plan. Tailoring the asanas to her students’ needs would help ensure that they were satisfied and happy that they came to her class.

But did the requests from her students stifle her own vision of what she wanted to teach? Did the suggestions block her own creativity and passion for yoga?

On the contrary, I argue that her students’ input actually enhanced her creativity and passion for yoga.

The same thing can happen when you find out what your prospects hope to achieve by consuming your content.

Inhale and focus on how you can help

yoga-pose-1When you serve an audience, you focus on how you can use your natural abilities, strengths, and knowledge to help people.

Listening to your audience’s problems gives you direction. You don’t aimlessly create content. You recognize what people need help with and then make yourself useful.

An intentionally crafted content marketing strategy familiarizes your ideal customers and clients with your business and the solutions you have to offer them.

Audience input gives you a lens through which to focus all of the wisdom you have to teach.

Once you know what interested prospects need help with, you’re better positioned to spotlight the aspects of your products or services that solve their problems.

Exhale and imagine the right piece of content delivered to the right person at the right time

yoga-pose-2My yoga instructor didn’t necessarily abandon her original lesson plan or toss out what she wanted to teach that day.

Her students’ requests simply provided a guide for how she could best share her expertise.

She wanted to find out the types of problems her students were having with their bodies that day so she could adapt her class to target their pain points.

As a digital product or service provider, you can use content to demonstrate how you help customers and clients.

To create a tailored experience for your website visitors, you first need to determine who’s on your website and the information they need. Then you can tag subscribers and segment your email lists.

Email and marketing automation work together to turn prospects into customers. It’s a powerful combination that allows you to place subscribers on the right lists, trigger the correct broadcast emails or autoresponders, unlock free products, and more.

Your content becomes the friendly yoga instructor who delivers exactly what her students want, rather than strictly following a pre-established lesson plan.

Envision bringing your best advice to the surface

yoga-pose-3Learn about the frustrations and struggles that surround the problems you solve.

Your best advice will rise to the surface, so that you can create effective, custom content and deliver it to the people who will benefit from it the most.

How do you organize and share your content so that different people in your audience get exactly what they’re looking for?

Let us know in the comments below.

The post The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor appeared first on Copyblogger.

via The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor

 

The Story of SMEI: 80 Years of Passion for the Marketing Profession

The Story of SMEI: 80 Years of Passion for the Marketing Profession

There is still a need for individuals with passion for the sales and marketing profession. January 7, 2016 marks 80 years since the formal incorporation of SMEI in New York, USA. The world has changed in many ways since that time, but one thing remains timeless and that is the need for a high standard in sales and marketing practices.

Consumers and business buyers today still rely on individuals with high integrity to help them solve their problems, whether with quality goods or exemplary services. SMEI’s leaders and members can be proud of the legacy created since the first founding meeting on October 17, 1935 which began the formation of the non-profit association, now one of the world’s most respected organizations. Through professional certification programs, SMEI has improved the bottom line of business, both small and large and enhanced the careers of thousands of professionals.

80 Years of Passion for Sales & Marketing Profession Video

Here is a short video with the story of SMEI and a question for you.

More information about SMEI.

Silos Die Hard & Mobile is THE Thing #bigrethink

Capture of the Twitter feed from the Big Rethink CMO conference held in New York on March 5, 2015. Enjoy nuggets of wisdom from leading thinkers in the marketing space. Topics include:
  • Big Data
  • Mobile
  • Learning vs. Knowledge
  • Agility
  • The entrepreneurial CMO