Learning how to become buyer-centric is not that difficult when you are a buyer yourself. How many times as a buyer or customer have your found yourself frustrated when a product or service isn’t working the way you would like?
I recently vented my frustration with Norton Antivirus on Twitter when I had trouble turning off those pesky pop-up notifications. The pop-up notices are especially annoying when you are hosting a webinar. Not only do they distract during the live event, they will show up in the recorded version and play havoc with the viewer experience.
I tried searching “turn off pop-up” in Norton’s search field on their support page. “0” results! Turns out I should have been searching “turn off cookie trace”. Who knew? Are you using the language of your customer or are you relying on techies to create the ultimate support portal? Turns out Norton was listening. That is refreshing! Are you tuned in to social media to find out what your customer’s frustrations are, and better yet, are you responding?
It was very exciting to see the results of SMEI’s Train-the-Trainer program in Beijing. Gerard Edwards, CME, CSE and Gerald White, CSE traveled to P.R. China to conduct training programs for the CSE® and SCPS™ programs in October.
Each of the course attendees were carefully screened for educational background and work experience and upon passing the final certification exam are qualified to teach the applicable preparation courses in China.
With over a 90% passing rate, the results speak to the selection process, quality of the training programs and the aptitude of the applicants for the subject.
This bodes well for the partnership in China and we’re looking forward to the future as this opens the door for the mainstream preparation courses soon to be underway.
Welcome! I’ve been encouraged by many leaders to embrace the world of blogging, and this is going to be the first effort to create a community for members of the sales and marketing community to gather and share ideas about the profession. We will dialogue about benchmarking, ethics, competencies and many other topics that are related to professionalism in our chosen area.
I’m looking forward to your feedback in the form of comments as we build this community. This blog will be built by several leading authors who have become or are becoming authorities in the area of certification with emphasis on sales and marketing.
Now more than ever, companies and individuals are looking to credible third party organizations to validate their level of competency in a given field. Certification validates individual credentials.
Creating this blog will help to bring professional certification in sales and marketing into the public domain. For over 20 years, SMEI has developed some of the world’s most credible certification programs. We’re excited to see that in the past year, the diligence of SMEI’s leaders has born fruit in the form of exponential growth in the number of newly certified members around the world.