Promote Your Brand Facebook Live

Promote Your Brand Facebook Live

Live video streaming is critical to brand growth in 2016 and it has really taken off this year in part due to the launch of Facebook Live. Live videos are real time video posts on Facebook and they can be a great way to promote and boost your brand. You can use them to communicate brand stories, to enhance relationships and to share your knowledge and expertise.

People love watching video and Facebook Live lets you connect directly with your friends and followers and to get more interactive with a younger demographic.

Right now the easiest way to broadcast on Facebook Live is using your iOS or Android device from your Facebook page, profile, or group you manage. You can also use your desktop but that’s a little more complex.

How To Use Facebook Live Video14425479_10155239402623662_4259300246151475752_o

To go Live simply login to Facebook, go to your page and click the publish icon as if you were going to publish a post. From there you click on the red video icon. As you complete this process a couple of pop ups will show up asking you to authorize the app to use the camera and microphone on your device. When you are ready to go live then click on the blue go live button!

Getting Ready to Share Your First Facebook Live Stream

There are a few key things to think about first though:

  • Promoting your Live event – tell people in advance that you will be going live. You can use your timelines, other social feeds and Facebook events to do this. Give them plenty of time to put it in their schedule.
  • Get ready – prepare your outline and presentation in advance so you know what you will be talking about. Facebook live should seem spontaneous and natural, but that doesn’t mean it should be completely unscripted. Set up your location too. Choose a quiet spot with little background traffic.
  • Make sure you have a good connection – video takes up a lot of bandwidth.

When to go Live on Facebook

What time you go Live will depend on your audience. Noon till 3pm is the best time to catch people at work and 6-9pm is optimum otherwise. It’s a great idea to coordinate with a popular event (industry conference) and tap into their event too (as long as you have a good connection there!).

After you are finished, your video is published as a post on your timeline so it is available for those who missed it to watch it later. Your video should be at least 10 minutes long. Broadcasts can last up to 90 minutes.

Below there’s a link to our first SMEI Facebook live event by Gregg Frederick, CSE, principal of G3 Development Group. Gregg used Facebook Live to explain how to use this powerful new social media tool to create engagement around both your personal and business brand.

What’s next with live video, YouTube live is now emerging too so make sure that’s part of your brand strategy for 2017.

Watch our first SMEI Facebook Live video on our Facebook feed.

gregg-fb-live

Highlights from the Art of Leadership for Women

Highlights from the Art of Leadership for Women

The Art of Leadership for Women rolled into Vancouver last week featuring 5 speakers with very different styles and messaging with a common thread : the theme of leadership. Here are the highlights.

 Art of Leadership for Women Vancouve

Dr. Seonaid Charlesworth – Vice President, Executive Assessment & Succession at Lee Hecht Harrison Knightsbridge

“Intuitive thinking is good but not good enough. You can improve the accuracy of decisions you make by asking 3 simple questions”.

  • What is it that you want? – you have to be clear on this.
  • What is the story you are telling yourself – is it real?
  • When will you decide? Set a date – most bad decisions are as a result of putting things off.

Danielle Laporte – Author, Motivational Speaker, Blogger and Entrepreneur

“Leadership is lonely – you have to go against the grain”.

  • Know what you are devoted to – it could be something really simple!
  • Be true to yourself – be yourself.
  • Don’t be embarrassed by your passion.
  • Say thank you 108 times a day.
  • Be radiant with your power.
  • Compassion is a strategy.

Diana Nyad – Record Breaking Endurance Athlete

At age 64 Diane swam from Cuba to Florida (110 miles through jelly fish infested water swimming against currents and winds). It was her 5th attempt and something she had dreamed of doing since she was a kid. Her message: Don’t Quit!

“When you achieve your dreams it’s not about what you get but what you become.”

Geena Davis – Academy Award Winning Actress and Founder of the Geena Davis Institute of Women in Media

Film and TV images shape our cultural norms. Women are perceived as less important and less talented in part because of media images. The world is 51% female and yet in the media there are 3 male characters for every one woman. Women can achieve parity but at this rate it’ll take us another 70 years! Geena is on a crusade to change how Hollywood portrays women in order to speed that up. The number of girls taking up archery shot up after Brave and The Hunger Games. Positive and empowering images of women in the media will influence girls to dream bigger and achieve more.

Amy Cuddy – Game Changer – TED Talker – Social Psychologist

How to manage self doubt and anxiety in stressful situations. It’s not about faking knowledge, you need to be present. We become present by becoming powerful. Power leads to presence. When we feel powerful, we expand. When we feel powerless, we shrink. Raise you daughters to take up space to stand up tall and proud (no slouching!). It’s not what you say it’s how you say it.

 

Will You Fall Back or Go Back in Time?

Will You Fall Back or Go Back in Time?

This weekend, some of our clocks in the northern hemisphere will fall back one hour. Do you ever have those day dreamy moments when you wish you could really fall back in time to “the way it was?” I was walking through a Starbucks on one of my travel adventures and really noticed the signs above the retail packs of coffee beans. Here are some: Citrus and floral notes; Rich cocoa taste; and Gentle spices. Imagine, this can all happen within a single cup!

As I walked back to my hotel, there was time to ponder this marvel of the modern highfalutin sensory appeal of today’s coffee marketing. Then, like my mind is want to do, it fell back a few years, well quite a few, to the days when I patronized Mom’s kitchen in our Canadian prairie farm house.

Do you remember the glass Pyrex coffee percolator that on occasion sat on the stove top burner? I do, and it brings back vivid memories of the sound of the bubbles first making their way up the inner shaft and watching the first drops of heated water make their way to the ground coffee in the filter basket. It was a marvel to watch, and it took time, lots of it as the water graduated from clear to deepening shades of toffee brown. Mom’s coffee never got darker than a translucent brew.

The process was ceremonial without standing on ceremony. First, the metal can of Nabob ground coffee beans would appear, the lid was pried off with a spoon and the aromatic whiff of trapped coffee escaped. Then the rattling, hissing, bubbling of the percolator, followed by coffee and conversation.

It really was a ceremony. I don’t ever recall having coffee unless we had guests in the house, and never for breakfast. It was usually only delivered after dinner. It never occurred to me that it could be a daily beverage to crave, or one that could deliver a downer headache when the body is deprived.

Never did we stretch our imagination to think of naming our brew after exotic far away places or describing its lingering after taste with fruity monikers. Nor could we have imagined paying more for a cup of joe than what in those days would have been an hour’s wages.

The most exotic thing about the can of coffee was the turban clad Nabob painted on the label. We had never seen a coffee bean, roasted or green and really didn’t know where they came from. It was kind of like a city kid thinking milk comes from a bottle.

Today we have a Swiss Jura machine in our kitchen that retails for more than the value of my first car. (We didn’t buy it, it came as a grand prize for winning an online contest with Canada Post.) At the touch of a button we can have a rich European style coffee, espresso or cafe machiatto. Within less than a minute the beans are ground and the coffee dispensed all based on predefined settings that are customized in the on board computer.

We can dispense our brew into a travel mug as we haste towards the garage door, pop the mug into a cup holder in the console and imbibe while rushing the kids to school or scurrying for the day’s first appointment. No time to think about citrus or floral notes, we’re busy mentally ticking off the overflowing to-do list or mind-drafting responses to a couple hundred emails waiting in the in-box.

So where did my Mother put that old glass pyrex perc? I’d love to bring it back to the stove top and just sit in the kitchen and start a slow down ritual. Maybe if I polish the Jura just right, the Nabob genie will pop out and grant me my wish!

Electronic Devices to be Allowed Gate to Gate in US

Electronic Devices to be Allowed Gate to Gate in US

“Please power down anything with an on/off button” will become a phrase of the past as part of the commercial flying routine – in a new development that actually improves passenger experience.

The Federal Aviation Administration is changing the 50-year-old safety regulation to allow air travelers to use their electronic devices from gate-to-gate, the agency said in a press release today.

This announcement comes one month after an investigatory panel officially recommended that passengers be allowed to use personal devices at any point during a flight. Flyers will now be able to read their e-books, listen to their MP3s, watch their videos and play their games without pesky interruption. Short-range Bluetooth devices, such as wireless keyboards, will be permitted as well.

Aviation experts have said that today’s most popular devices use so little power that they’re unable to interfere with a plane’s aeronautics, and modern jets are packed with electronic systems certified to withstand interference.

“Most planes can handle radio interference,” said FAA Administrator Michael Huerta in a statement today. He added that, in low visibility, a mere one percent of flights may not be able to tolerate interference, in which passengers will be asked to switch off electronics.

FCC regulations still prohibit any airborne calls, so cell phones and tablets will need to be switched to “airplane mode,” meaning no signal bars are displayed. This means passengers still won’t be able to stream videos, exchange emails, texts or download data, unless an on-board Wifi connection is available.

During takeoff and landing, passengers will need to either stow their devices or hold them in their hands, meaning the use of seatback trays will still be prohibited during this time. Flight attendants and safety advocates have expressed concerns that laptops and tablets could turn into dangerous projectiles if a flight encounters turbulence while landing or if a pilot brakes suddenly during takeoff.

Timing is up to the airlines, which are required to submit a plan to the FAA to manage electronics. This will include new training for flight attendants. Current FAA regulations require an aircraft operator to determine that radio frequency interference from personal electronic devices is not a flight safety risk before the operator authorizes them for use during certain phases of flight. Even devices that do not intentionally transmit signals can emit unintentional radio energy.

The FAA said in a release that it expects airlines to allow the use of devices during all phases of air travel by the end of 2013, but passengers may be granted the privilege even sooner. Delta has already submitted a plan, saying it’s ready to allow use as early as tomorrow (Nov.1). Delta aircrafts have completed the required PED tolerance testing.

Prior to the change in regulations, as many as 30 percent of passengers admitted they’d accidentally left a device on during takeoff or landing, according to studies by the Airline Passenger Experience Association and the Consumer Electronics Association. Pilots have been using iPads in the cockpit for years, and Delta flight attendants use Nokia Lumia 820s for credit card transactions.

78 Isn’t a Long Time in Sales Years

78 Isn’t a Long Time in Sales Years

As SMEI celebrates it’s 78th anniversary, we reflect on the rich legacy of the worldwide professional association for sales and marketing. We’ve come a long way since the late 1880s, when sales and marketing was not popularly considered to be an attractive career or a profession. Many in the business, seeing the need for professional recognition based on sound standards and ethical practices, created Sales Managers’ Clubs. First started in the 1880s in North America, they gradually spread throughout Europe, Australian, South American and the Pacific Rim.

From them emerged SMEI. In 1935, IBM Founder Thomas Watson Sr.; Raymond Bill, founder of

SMEI's 78th Birthday Cake

SMEI’s 78th Birthday Cake

Sales and Marketing Management Magazine, and other visionaries invited the presidents of many Sales Managers’ Clubs to New York City to discuss forming a network of sales and marketing executives. The result was the National Federation of Sales Executives, the first of several names for SMEI.

This month, SMEI celebrated 78 years on stage with a special “birthday cake” in front of a packed house at the Sales 2.0 Sales Management Performance Conference held in San Francisco.  “I joined SMEI when I arrived in the US from Austria,” said Gerhard Gschwandtner, publisher of Selling Power.  “I have enjoyed the resources that SMEI provides for many years,” he continued.

When I first joined SMEI as a member in the mid-1990’s it was easy to count the countries where SMEI has a presence.  Today, it is easier to count the countries where SMEI is not represented, signifying the reality of SMEI’s strategic vision to bring professional certification and membership to developed and developing countries around the world.

The success of SMEI is due to thousands of hours of volunteer leadership from committees, affiliates and the international community of sales and marketing professionals.  But ask any leader and they will tell you one year of volunteer effort goes by very fast, and 78 isn’t a long time when you’re talking about establishing an enduring legacy.

SMEI Chairman: Looking at SMEI in a Global Way

SMEI Chairman: Looking at SMEI in a Global Way

This week marks 8 years since I joined SMEI.  In my time with SMEI, I have been privileged to serve on the SMEI Honolulu board of directors in various roles and positions, numerous committees, and dozens of projects.  Being nominated to the International board of directors in 2009 has allowed me to see SMEI in a much more global way.  One fact that rings true at every level of the organization:  The Sales and Marketing profession is alive and well!  SMEI provides a wonderful network of individuals connected by the passion that we all feel about our chosen profession.  Each year, that global influence and network grows stronger, which I have witnessed first-hand during my SMEI travels throughout the USA, Canada, China and Vietnam.

I am honored to serve as SMEI’s 2013-2015 International Chairman.  This term marks a significant milestone for SMEI, as we focus on our members, and how enhanced programming for local groups and web based members, certification programs, and much, much more can provide the best in class membership experience.

Our organization has always been a leader in growth, retention, financial stability, certification, and credibility.  To strengthen and expand that status, we must focus on the life’s blood of our organization:  Membership & Certification.  I hope you will join me in the international effort to bolster membership, and reintroduce the benefits of professional certification in your local markets.

Our 2013-2015 Board of Directors and Officers started planning several months ago.  Here are a few things you can expect see in the upcoming year as we build a higher level of value for our membership:

  1. Comprehensive Web-based Programming
  2. Enhanced local Group Programming
  3. Certification Benefits (Study Groups & Local Leadership)
  4. Local and Regional Group Leadership Development Support
  5. Best Practices Forums
  6. Fall 2013 International Leadership Conference
  7. International Business & Market Tours

The health of SMEI depends on the solid foundation that our membership provides.  We are committed to grow responsibly and sustainably to ensure SMEI can provide our members value in our local and global community for many years to come.

Together we will make 2013-2015 an outstanding period for SMEI, and together we will grow our organization to a whole new level.

The 2013-2015 Board of Directors and I wish you much Aloha in the coming year.  Please do not hesitate to reach out to us at anytime if you need our assistance.