SMEI Chairman: Looking at SMEI in a Global Way

SMEI Chairman: Looking at SMEI in a Global Way

This week marks 8 years since I joined SMEI.  In my time with SMEI, I have been privileged to serve on the SMEI Honolulu board of directors in various roles and positions, numerous committees, and dozens of projects.  Being nominated to the International board of directors in 2009 has allowed me to see SMEI in a much more global way.  One fact that rings true at every level of the organization:  The Sales and Marketing profession is alive and well!  SMEI provides a wonderful network of individuals connected by the passion that we all feel about our chosen profession.  Each year, that global influence and network grows stronger, which I have witnessed first-hand during my SMEI travels throughout the USA, Canada, China and Vietnam.

I am honored to serve as SMEI’s 2013-2015 International Chairman.  This term marks a significant milestone for SMEI, as we focus on our members, and how enhanced programming for local groups and web based members, certification programs, and much, much more can provide the best in class membership experience.

Our organization has always been a leader in growth, retention, financial stability, certification, and credibility.  To strengthen and expand that status, we must focus on the life’s blood of our organization:  Membership & Certification.  I hope you will join me in the international effort to bolster membership, and reintroduce the benefits of professional certification in your local markets.

Our 2013-2015 Board of Directors and Officers started planning several months ago.  Here are a few things you can expect see in the upcoming year as we build a higher level of value for our membership:

  1. Comprehensive Web-based Programming
  2. Enhanced local Group Programming
  3. Certification Benefits (Study Groups & Local Leadership)
  4. Local and Regional Group Leadership Development Support
  5. Best Practices Forums
  6. Fall 2013 International Leadership Conference
  7. International Business & Market Tours

The health of SMEI depends on the solid foundation that our membership provides.  We are committed to grow responsibly and sustainably to ensure SMEI can provide our members value in our local and global community for many years to come.

Together we will make 2013-2015 an outstanding period for SMEI, and together we will grow our organization to a whole new level.

The 2013-2015 Board of Directors and I wish you much Aloha in the coming year.  Please do not hesitate to reach out to us at anytime if you need our assistance.

SMEI Establishes $500K Research Endowment at UBC

SMEI Establishes $500K Research Endowment at UBC

After 40 years of dedication to the education of tomorrow’s leaders in sales management and marketing, Dan Gardiner has retired from the Sauder School. He leaves a twofold legacy: the many students who learned from his expertise and a new PhD research award established in his honour.

Thanks to a generous donation of $500,000 from Sales & Marketing Executives International (SMEI), The Sales & Marketing Executives International Dan Gardiner Research Endowment Fund has been created to support a PhD student who demonstrates a great passion for teaching and who is conducting research in the field of sales and/or marketing.

“SMEI is proud to have partnered with the Sauder School of Business for more than 60 years to help educate generations of sales and marketing professionals,” said Willis Turner, SMEI President and CEO. “Honouring the contributions of educators such as Dan through the establishment of this endowment fund will allow his teaching legacy to continue.”

The gift announcement was made at a reception recognizing the lifelong commitment and enthusiasm Gardiner brought to the classroom. At the time of his retirement, Gardiner was a senior instructor in Sauder’s Marketing Division and Program Director for the UBC Diploma in Marketing and Sales Management Program, which is run in cooperation with the SMEI.

The SMEI Vancouver chapter has partnered with the Sauder School for more than 60 years to train professionals and entrepreneurs through this diploma program. SMEI is a worldwide professional organization devoted to providing knowledge, growth, leadership and connections between peers in both sales and marketing.

SMEI is one of the biggest supporters of the Marketing Department at Sauder through professorships and research awards in the Diploma in Marketing & Sales Management program and scholarships offered to students enrolled in the Bachelor of Commerce.

“Through our collaboration with SMEI, we have the opportunity to foster new talent and prepare business leaders to meet the sales management and marketing needs of numerous organizations that are making a difference in our communities,” said Robert Helsley, Dean of the Sauder School. “Now, through this generous gift, we also have the opportunity to further inspire our students, and generate new knowledge in the field of sales and marketing.”

Thank You and a Gift

We know that not everyone celebrates Thanksgiving this week, but in the spirit of one of America’s favorite holidays, we want to thank you.

Whether this week is business as usual for you, or spent around the table with friends and family, I hope you know that we are thankful for your participation in the sales and marketing community and your involvement with SMEI.

In observation of Thanksgiving in the U.S., we won’t be conducting chapter events or online webinars for the remainder of the week, but we will be participating in the exciting world of Cyber Monday!

To show our appreciation, we are providing you with a Cyber Monday promo code valued at generous $100 off our professional sales and marketing certification self study programs*. Use the promo code anytime between now and close of business on Monday, November 26, 2012. This is a great opportunity to begin your certification journey or to add an additional designation. Professional certification helps you gain and maintain relevance in today’s competitive marketplace and provides you with the satisfaction of being recognized as a true professional.

Promo Code: cyber20124

Get more information and view the application form here.

*Promotion is valid only on new online applications received by close of business on Monday, November 26, 2012.  Not valid in P.R. China, Puerto Rico, Vietnam or Egypt.  Not valid for corporate group or university applications.

How to View & Share PowerPoint® on an iPad® for free

How to View & Share PowerPoint® on an iPad® for free

Brainshark™, Inc. recently provided us with a new solution to an old challenge: showing PowerPoint on the iPad. We recommend this powerful free app, SlideShark™. It’s intuitive, accurate, professional, and easy-to-use. It keeps animations & colors intact, preserves fonts & graphics, and offers users easy swiping navigation. Best of all, it’s free & comes with 125MB free account storage for our readers!

Is Facebook Really a Big Deal for Marketers?

Is Facebook Really a Big Deal for Marketers?

Alfredo Tan, Facebook

Facebook has become a social media giant and marketers who dismiss the power of the network may well be missing out on some valuable opportunities.  With its pending IPO, Facebook has been busy rolling out new features for marketing through company pages, including the new timeline earlier introduced to individual pages.  The new timeline for company pages will automatically replace the current view by the end of March 2012.

Facebook has also introduced inline advertising on the wall feed of individuals who like a company page.  One such successful campaign was with US retail giant Macy’s.  Individuals who liked the Macy’s page found a promotion for a discount that they could redeem in store just by printing out a coupon or showing the offer on their mobile phone.

The SMEI Vancouver Chapter will feature Alfredo Tan, Group Director, Marketing at a signature event on March 22, 2012 at the Terminal City Club in Vancouver.  Mr. Tan will be providing some insights into how Canadian marketers are utilizing Facebook to build brand loyalty and engage customers.  More information is available here.

So, is Facebook really a big deal for marketers?  You be the judge, but check the facts first!