Facebook has become a social media giant and marketers who dismiss the power of the network may well be missing out on some valuable opportunities. With its pending IPO, Facebook has been busy rolling out new features for marketing through company pages, including the new timeline earlier introduced to individual pages. The new timeline for company pages will automatically replace the current view by the end of March 2012.
Facebook has also introduced inline advertising on the wall feed of individuals who like a company page. One such successful campaign was with US retail giant Macy’s. Individuals who liked the Macy’s page found a promotion for a discount that they could redeem in store just by printing out a coupon or showing the offer on their mobile phone.
The SMEI Vancouver Chapter will feature Alfredo Tan, Group Director, Marketing at a signature event on March 22, 2012 at the Terminal City Club in Vancouver. Mr. Tan will be providing some insights into how Canadian marketers are utilizing Facebook to build brand loyalty and engage customers. More information is available here.
So, is Facebook really a big deal for marketers? You be the judge, but check the facts first!