Live video streaming is critical to brand growth in 2016 and it has really taken off this year in part due to the launch of Facebook Live. Live videos are real time video posts on Facebook and they can be a great way to promote and boost your brand. You can use them to communicate brand stories, to enhance relationships and to share your knowledge and expertise.
People love watching video and Facebook Live lets you connect directly with your friends and followers and to get more interactive with a younger demographic.
Right now the easiest way to broadcast on Facebook Live is using your iOS or Android device from your Facebook page, profile, or group you manage. You can also use your desktop but that’s a little more complex.
To go Live simply login to Facebook, go to your page and click the publish icon as if you were going to publish a post. From there you click on the red video icon. As you complete this process a couple of pop ups will show up asking you to authorize the app to use the camera and microphone on your device. When you are ready to go live then click on the blue go live button!
Getting Ready to Share Your First Facebook Live Stream
There are a few key things to think about first though:
- Promoting your Live event – tell people in advance that you will be going live. You can use your timelines, other social feeds and Facebook events to do this. Give them plenty of time to put it in their schedule.
- Get ready – prepare your outline and presentation in advance so you know what you will be talking about. Facebook live should seem spontaneous and natural, but that doesn’t mean it should be completely unscripted. Set up your location too. Choose a quiet spot with little background traffic.
- Make sure you have a good connection – video takes up a lot of bandwidth.
When to go Live on Facebook
What time you go Live will depend on your audience. Noon till 3pm is the best time to catch people at work and 6-9pm is optimum otherwise. It’s a great idea to coordinate with a popular event (industry conference) and tap into their event too (as long as you have a good connection there!).
After you are finished, your video is published as a post on your timeline so it is available for those who missed it to watch it later. Your video should be at least 10 minutes long. Broadcasts can last up to 90 minutes.
Below there’s a link to our first SMEI Facebook live event by Gregg Frederick, CSE, principal of G3 Development Group. Gregg used Facebook Live to explain how to use this powerful new social media tool to create engagement around both your personal and business brand.
What’s next with live video, YouTube live is now emerging too so make sure that’s part of your brand strategy for 2017.