Creation of value through blockchain technology

Creation of value through blockchain technology

Previous blockchain blogpost:

We are experiencing a significant shift in the real estate industry, as more and more people are engaging in property transactions using Bitcoin. Many industry experts are excited about the potential for digital money and the blockchain technology when it comes to real estate. But although digital currency transaction is the future, industry insiders say that we are not quite there as yet. Digital money analysts are less convinced that the property market would more widely adopt the cryptocurrency.

Creation of value through blockchain technology

The blockchain is the culmination of all the platforms such as Napster, Skype, and BitTorrent that operate on peer-to-peer networks. It is the infrastructure of the digital currency and is described as an open, shared, and distributed ledger. A process known as cryptography creates digital currencies and additional units of them. It also verifies the transfer of assets and secures the cryptocurrency transactions in the blockchain.

Global peer network

The blockchain is a network that verifies every transaction, which then becomes a new block of data. Blocks are nothing but lists of linked records that keep growing continuously. When this data gets added to the blockchain, the recorded value is available to all the users of the network. This revolutionary technology is maintained simultaneously across millions of computers without any central data storage. In short, blockchain is a spreadsheet that can record verifiable transactions efficiently and permanently.

Value exchange network

Fans and advocates of the technology hail it as an efficient global network of value exchange. A very high level of security within the blockchain technology leaves no room for failure. Part of the efficiency is because of its ability to generate value for the community of keepers. In the real estate industry blockchain enables to store authentic online documents, draw digital smart contracts, and keeps the identities of the parties anonymous.

Authentic online documents

While accepting digital payments in real estate transactions is new, this cannot change the status quo. It can only change if the government used blockchain to store all the data of the industry there. If blockchain can facilitate moving land records to an immutable online ledger, no one could go back and manufacture records out of thin air. A huge benefit of such an initiative would be fraud prevention, which amounts to someone producing false paper documents that look authentic.

Digital smart contracts

If verified and quality data about potential buyers and properties were available on the blockchain, it is possible to draw intelligent treaties. These are legal agreements written in computer code with programmed rules to direct the flows of money. No more sit-downs between escrow agents, lawyers, and brokers to review paper documents. The system would have it all and would run smoothly and quickly, provided the data regarding properties and people in the blockchain is accurate.

Parties remain anonymous

Cryptocurrency payments offer anonymity because they are digital that in some cases require just an email address to acquire them. Blockchain could protect the buyer’s anonymity by allowing interested parties to ask questions without revealing who the person behind it was. The fact that the owners can also remain anonymous is a significant appeal to some in the luxury real estate market.

Bottlenecks of implementation

While all sounds great on paper, for everything to work seamlessly, it still needs a lot of things in place. The first challenge comes down to how to authenticate and qualify the data for the real estate sector. Moreover, there are severe logjams in the real estate industry with the manual dissemination and collection of data. Then there are questions about how to regulate or tax those purchases; how to deal with Bitcoin payments that stay in the native cryptocurrency, versus those that people convert to cash; and who has access to query and search data in the blockchain. Although blockchain and cryptocurrencies are here to stay, that will require stakeholders including real estate attorneys, escrow agents, and brokers to get involved.

Digital wealth creators

Currency

Currency

Nowadays there are smart platforms in the crypto industry that create wealth and value. The platforms allow people to lend Bitcoins and receive daily interest on the investment. But first Bitcoin has to be transferred to an account, and all transactions will have to be with Bitcoin.

Emerging crypto investment

The crypto business and the hype behind blockchain remind us clearly of the tech stock and dotcom manias of the 1990s. It sounds a bit like the early days of the Internet, which blossomed when investors were chasing the most speculative stocks that did not end well. Capital One, a software company, is a case in point that went public at $21/- a share. By the end of the year, the share price surged to $1,000/-, however, five years later it filed for bankruptcy.

Largest Bitcoin exchange

Mt. Gox

Mt. Gox

However great the promises, technology always have one mitigating factor, and that is humans. A few years ago, Mt. Gox, the Bitcoin exchange, built on the blockchain, burned and crashed. When it filed for bankruptcy, a large number of Bitcoins went missing from the accounts because of a problem with its code. Mt. Gox was not the only digital enterprise that went down. There were many others too. But that does not by any means mean that Bitcoin is a bubble waiting to be burst.

Concerns by authorities

As traders and investors have bid up Bitcoin’s price higher and higher, the Securities and Exchange Commission have suspended trading of some firms, most notably The Crypto Company. The Security Exchange Commission authorities cite concerns regarding the adequacy and accuracy of information about compensation paid and plans for insider sales. Lately, it has also taken steps to crack down on potential scams and frauds surrounding digital currencies, especially with initial coin offerings. The sale of a digital token to investors instead of stock is known as initial coin offerings. Several cryptocurrency officials are worried about the industry getting a bad name too. Hence they are willing to cooperate with Security Exchange Commission and other regulators to weed out bad actors.

Hopeful but cautious

There is a promising and emerging trend towards digital payments using blockchain

There is a promising and emerging trend towards digital payments using blockchain

There is a promising and emerging trend towards digital payments using blockchain. But investors need to be cautious and not chase small companies that are trying to ride the wave. Currently, Bitcoin’s adoption rate is about 1%, however with scarcity and demand comes value appreciation. So, as the adoption grows, there is hope that Bitcoin’s value will increase substantially. After all, many of today’s tech companies, such as Amazon, Microsoft, and Apple, survived the dotcom tragedy and are now doing better than before.

Coming up next:

The blockchain is the system behind cryptocurrencies. A basic grasp of how it works will prove to be sufficient for now. But in the future, this knowledge would hardly be enough. The question is how to start, and the answer is first to have an understanding of the fundamentals of blockchain. With the growth of the industry, it is possible to reach mass adoption. Even if it fails, Blockchain is here to stay and is a big game changer.

Real-estate transactions using Bitcoin

Real-estate transactions using Bitcoin

Previous blockchain blogpost:

Blockchain is the new change on the horizon. Although it is already in the financial world, the uses of blockchain are far more wide reaching. It is shaking up many sectors along with all industries including supply chain, corporate responsibility, fashion designing, and digital advertising. To accept Bitcoins, all the company needs is a Bitcoin button at the checkout and a digital wallet. It works like a cycle whereby the publishers and users receive tokens when they view the ads.

Real-estate sector transactions using Bitcoin

At its heart, Bitcoin is essentially a cryptocurrency. Blockchain backs this peer-to-peer payment system using networks. Blockchain is a digital ledger that distributes and stores information but produces no copies of it. It is a public ledger that every user, who keeps it updated, can share amongst them. The blockchain is the cutting edge technology that mines Bitcoins and other cryptocurrencies.

Offers greater cybersecurity

The fascinating thing about blockchain is that a set of blocks makes up the transaction history. These chain-like configuration is unchangeable. It takes a vast majority of participants to change the transaction history of the ledger. With the increasing number of people using blockchain, changing it is next to impossible. In the future, when there is a substantial mass adoption, it will be even more secure. Thus the unalterable nature of the transactions in the ledger offers greater cybersecurity.

Decentralised payment system

Users around the world employ tens of thousands of computers to manage the Bitcoin network. This digital ledger is decentralized which means every computer of the users records it. Unlike a physical bank, where transactions are stored and managed privately only by a bank, blockchain is outside of any central repository. There is no bank, authority, government, administrator or national treasury that sets any regulations on it. This phenomenon explains why hundreds of companies such as Victoria’s Secret and Subway accept Bitcoins as a form of payment.

Investing in Bitcoin

When Bitcoin came into being in 2009, it was worth one cent, and when it went mainstream in 2011, it rose to a dollar. That means that investors who converted government-backed currency into digital currencies in its first couple of years are now millionaires. These investors are currently looking to divest them into real estate properties and other assets.

Real estate industry

We are experiencing a significant shift in the real estate industry, as more and more people are engaging in property transactions using digital money. In cities like Los Angeles, Miami, and London, people purchase more expensive properties with Bitcoin. Stories abound of developers accepting Bitcoins for new projects in Dubai and New York.

Bitcoin price tag

Selling a house in England is getting harder with four in ten sellers reducing prices. Although London’s prime property market is in the midst of a downturn, one £17 million mansion has seen unprecedented interest from the young demographic because they could buy it in Bitcoin. Ever since dozens of media outlets including Reuters and Sky picked up the news of the sale, the owner has given over 50 interviews. Even news of much lesser value houses elsewhere in Britain had generated national headlines when a Bitcoin price tag was attached to them.

Advantages of Bitcoin

Other than free publicity for the houses, there are many benefits to Bitcoin property game. A Bitcoin transaction is cheaper as it cuts costs by eliminating third parties. The fee to process the transaction is only 1%, which is a requirement for Bitcoin transfers. Also, digital sales are compelling in international property markets because they are quick and in some cases even instantaneous. They remove the need for transfers between foreign banks and currency conversions, which can slow down the process by taking weeks or even months. Moreover, it is more transparent than the method for tracking fiat money as the firm just checks the legitimacy of the prospective Bitcoin buyers.

Buying property in Bitcoin essentially involves fixing the price in fiat money and then converting it to Bitcoin

Buying property in Bitcoin essentially involves fixing the price in fiat money and then converting it to Bitcoin Source: Bitcoin Magazine

Virtually nil volatility

Buying property in Bitcoin essentially involves fixing the price in fiat money and then converting it to Bitcoin. But the property seller absorbs none of the volatility as long as they exchange it back to fiat money as soon as the transaction is complete. Among other benefits, it is also easier and more efficient than traditional currency from a technical perspective. Many industry experts are excited about the potential for digital money and blockchain when it comes to real estate. But although digital currency transaction is the future, insiders say that we are not quite there as yet.

Mass adoption obstacles

Bitcoin analysts are less convinced that the property market would more widely adopt the cryptocurrency. First, the mechanics to convert their cryptocurrency into fiat money is very limited. Second, the significant cost of processing Bitcoin on that scale likely makes doing so less appealing. But the biggest problem is the fact that Bitcoin and property appeal to different types of investors. Moreover, Bitcoin and other cryptocurrencies are highly volatile, but real estate is a much more stable asset. It will not see full mass adoption in the property market for as long as cryptocurrencies remain volatile. 

All digital currencies

Bitcoin is not the only cryptocurrency, but there are plenty of others to choose from including Litecoin, Peercoin, Digitalcoin, and Ripple

Bitcoin is not the only cryptocurrency, but there are plenty of others to choose from including Litecoin, Peercoin, Digitalcoin, and Ripple

Cryptocurrency is a word that refers to all the digital currencies that use blockchain. Bitcoin is not the only cryptocurrency, but there are plenty of others to choose from including Litecoin, Peercoin, Digitalcoin, and Ripple. They are not physical cash or coins but rather virtual currencies stored in a digital wallet. It is more or less like a foreign currency whose value is still affected by demand and supply, world happenings, and government policy.

Cryptocurrency

Cryptocurrency

Connection between cryptocurrencies

As Bitcoin’s value skyrockets, stories about digital currencies have become dominant. There is a loose connection between all digital money, as a boost in Bitcoin typically means a spike in other currencies. In other words, when Bitcoin rises in value, there is usually a series of small rises in other currencies during the same period. Ether and other tokens will follow Bitcoin’s expansion pattern because most of Bitcoin’s milestones follow a continued growth trajectory. However, these fluctuations are not necessarily good predictors of future behavior. Crypto investors will be able to forecast how closely other currencies will follow Bitcoin with the completion of user metrics, awareness, and valuations. But caution should be exercised when investing, as they are exposed to low-likelihood risks and are more volatile than traditional stocks that could trigger a market crash and be devastating.

Coming up next

In the real estate blockchain enables to store authentic online documents, draw digital smart contracts, and keeps the identities of the parties anonymous. While all sounds great, for everything to work seamlessly, it still needs a lot of things. As traders and investors have bid up Bitcoin’s price higher and higher, the Securities and Exchange Commission has suspended trading of some firms. Investors need to be cautious and not chase small companies that are trying to ride the wave.

Blockchain technology applications in various industries

Blockchain technology applications in various industries

Previous blockchain blogpost:

Bitcoin can address the cash flow problems that many marketing agencies face. One of the challenges every business face is cash flow, and marketing agencies are not immune to it. Bitcoin is the solution. It has some financial benefits and less tangible advantages. The company who accepts the payment can either use a third-party to convert the Bitcoins into cash or withdraw it in the form of Bitcoins. Getting started is super easy. There are plenty of companies help businesses that want to get Bitcoin set up as a payment option.

Blockchain technology applications in various industries

The novel technology called blockchain is making waves and is the new change on the horizon. Although it is already in the financial world, the uses of blockchain technology are far more wide-reaching. It is shaking up many sectors along with all industries including supply chain, corporate responsibility, fashion designing, and digital advertising.

Supply chain sector

WALMART IBM

WALMART IBM Source: Unlock blockchain

The problem that large food companies face is trust issue because their customers are skeptical of many things such as where their food comes from and the factory conditions. It is the job of the marketer to build trust to be able to sell the product successfully. And transparency about the product is the quickest and the surest way to gain that trust. For example, Walmart used a strategy to bring a certain level of transparency in their logistics and supply chain. They enabled their customers to track digitally from where the products came. The goal was to boost the trust of Walmart consumers in their products. This strategy of storing products through blockchain makes room for transparency and prevents tampering. Some services such as Metamask and Keybase already offer the user control of their transaction history and identity.

Earth with Tree between Hands - Ecology Concept

Earth with Tree between Hands – Ecology Concept

Corporate responsibility sector

Sustainable practice is something that customers used to take on the organization’s word. Regarding such initiatives as corporate social responsibility, there used to be no accountability. Blockchain can generate digitized agreements, wherein the company is then held accountable by making these promises public.

Fashion designing sector

VeChain-End of counterfeiting

VeChain-End of counterfeiting Source: The complete coin guide

Innovative ideas are coming through in the fashion industry using blockchain. Shanghai-based Vechain is authenticating fashion products and providing a background of the items using blockchain technology. At Shanghai Fashion Week, Babyghost provided a link between the fashion and digital worlds. The customers can verify if a particular fashion item is genuine or not by scanning the tag using blockchain, and even see where it came from as well as who had previously modeled it. Verification of the authenticity of the products can be traceable from the point of origin. This feel to each product allows the customer to create a unique connection with the item. Thus blockchain can tap into authentic advertising without being seen as marketing. The possibilities are endless for those marketers innovative enough to jump on the bandwagon.

Digital advertising sector

The advertising and marketing industry is not only dynamic but also susceptible to change. Intrinsically, it fluidly adapts to the shifting focus of consumers and new technologies. The blockchain comes into this arena by creating more value for ad campaigns. For advertisers and marketers, the future could be different on many fronts and applications. They include permanent contracts with consumers; verification of ad delivery; and handling consumer data transparently. This surge shows how much commotion is happening right now in the digital marketing industry. And it all boils down to an increase in the profit margin and a decrease in extra costs.

Intermediaries made redundant

The middle person plays a significant role in the world of digital advertising and marketing. However, the companies investing are hardly getting even half the value because of the intermediaries involved. The technology of blockchain solves this by proving that users are real, eliminating the need for a mediator for advertising. So, companies can now communicate directly with the site owners when they publish an ad.

New blockchain browser

The Brave browser built on blockchain has ad-blocking software that blocks intrusive ads and trackers. The blockchain browser allows screening of those ads that do not respect people’s privacy. It has introduced the Basic Attention Token, which brings the digital marketing model to a simple framework of users, publishers, and advertisers, without the intermediaries taking a cut. This software can anonymously track the sites that are of interest to a particular target market. Brave creates a win-win situation whereby the advertising agencies can target the ads directly to the end-consumers, and people can choose the level of exposure to these ads and also get paid for it.

Unified customer profile

In marketing, the process of gaining a customer profile comes in dribs from third parties such as Google and Facebook. But the novel way of doing things would provide marketers with an integrated profile of the customer. That way, marketers will have to prove their customer relationship value and find advanced ways to engage with them.

Future of marketing

The way forward is to balance advertising and marketing with consumer identity concerns. In the new era, marketers will have to earn the permission of the customer in a completely different way. So, in the future, the marketer will have to pay the user to see their advertising material. For example, when a company approaches a user to subscribe, the company will be asked to pay the customer a certain price for that info. It would be in crypto payments, which would then go through a cryptocurrency, like Bitcoin.

Bitcoin branded company

A brand that embraces cutting-edge technology is one that is innovative and edgy, one that other companies might want to copy. It is possible to create a whole strategy around this and gain coverage that will put the company in the middle of conversations and generate intrigue and curiosity around the brand. There is also the opportunity to become a go-to expert by producing informative content around this topic. The way it could work for a business is by first learning how to source Bitcoins, and then deciding whether this is the right fit for the company.

Receiving Bitcoin tokens

To accept Bitcoins, all that is needed is a Bitcoin button at the checkout and a digital wallet. It works like a cycle whereby the publishers and users receive tokens when they view the ads. From there, the users can opt to donate them using blockchain all the while making it reliable and private.

Coming up next:

We are experiencing a significant shift in the real estate industry, as more and more people are engaging in property transactions using Bitcoin. Many industry experts are excited about the potential for digital money and the blockchain technology when it comes to real estate. But although digital currency transaction is the future, industry insiders say that we are not quite there as yet. Digital money analysts are less convinced that the property market would more widely adopt the cryptocurrency.