4 advantages of Bitcoin in the real-estate industry

4 advantages of Bitcoin in the real-estate industry

We are experiencing a significant shift in the real estate industry. More and more people are engaging in property transactions using digital money. In cities like Los Angeles, Miami, and London, people purchase expensive properties with Bitcoin. Stories abound of developers accepting Bitcoins for new projects in Dubai and New York. Many industry experts are excited about the potential for digital money and blockchain when it comes to real estate. But although digital currency transaction is the future, insiders say that we are not quite there as yet. However, when it comes to real estate market, the many benefits of buying and selling in Bitcoin can hardly be overlooked.

  1. A Bitcoin transaction is cheaper as it cuts costs by eliminating third parties. The fee to process the transaction is only 1%, which is a requirement for Bitcoin transfers.
  2. Also, digital sales are compelling in international property markets because they are quick, and in some cases even instantaneous. They remove the need for transfers between foreign banks and currency conversions, which can slow down the process by taking weeks or even months.
  3. Moreover, it is more transparent than the method for tracking fiat money as the firm just checks the legitimacy of the prospective Bitcoin buyers. Moreover, it is easier and more efficient than traditional currency from a technical perspective.
  4. Buying property in Bitcoin essentially involves fixing the price in fiat money and then converting it to Bitcoin. But the property seller absorbs none of the volatility as long as they exchange it back to fiat money as soon as the transaction is complete.

Mass adoption obstacles

Some Bitcoin analysts are less convinced that the property market would more widely adopt the cryptocurrency. First, the mechanics to convert their cryptocurrency into fiat money is very limited. But the biggest problem is the fact that Bitcoin and property appeal to different types of investors. 

How to Use the 5 P’s to Create a Powerful LinkedIn Presence that Drives Sales

How to Use the 5 P’s to Create a Powerful LinkedIn Presence that Drives Sales

LinkedIn is the largest professional social network, yet many business professionals are only scratching the surface in using it as an integrated part of the sales process. LinkedIn provides the opportunity to create meaningful connections throughout the sales funnel when used strategically, and many active sales professionals say that LinkedIn is their most powerful online tool for finding prospects and building relationships.

If you are ready to take advantage of LinkedIn, the 5 P’s method will help you to focus your efforts strategically to get the results you want.

  • Profile
    Your profile is your online resume – it needs to stand out and be compelling. This is your opportunity to position yourself as a powerful business professional. Think of your profile as your first impression with a potential lead or prospect. The most important elements of your profile are your picture (60% of your picture should be your face), your headline, and your summary. These are all at the top of your profile and follow you around LinkedIn. Complete the rest of your profile as much as possible and consider adding sections like certifications or projects to make it more robust.

TIP: Think about searchers when writing your headline, summary, and job descriptions on LinkedIn and use keywords to be found.

  • People
    You don’t want to be talking to an empty room, so growing your network is important. Consider your objectives for being on LinkedIn and begin to target new connections who would be helpful to you in achieving your goals. This could be prospects, leads, people in your industry, thought leaders, or other business professionals. Building your network on LinkedIn is about both the quality and quantity of your connections, so don’t focus too much on numbers, but make sure that you are connecting with people that are relevant to you. You can also use LinkedIn search to find people and map out organizations to determine who the decision-makers are.TIP: When connecting with people who may not know you include a personal note as it increases the probability that people will accept your request.
  • Posting
    Stay top-of-mind by posting regularly. This keeps you in front of your target audience and establishes you as an expert. Aim to post a few times a week, or as much as once a day. In addition to posting on your newsfeed you can also post to groups or longer format articles.TIP: Video posts are top performing right now. Consider adding short videos to break-through the noise and be seen.

     

  • Participating
    Being active and participating is a great way to grow your visibility. Comment on and interact with the posts of others. Search hashtags and participate in conversations that are meaningful to your industry.

Consider participating in three places: 1) With people in your network on your own posts, 2) With people in your network on their posts, and 3) With people in your target audience.

TIP: You can also send private message to LinkedIn contacts once you have established a relationship and want to create a deeper discussion. Aim to take the conversation off of LinkedIn.

  • Optimizing
    Finally, look at what is (or isn’t) working and optimize your approach. People not responding to your posts? Try asking questions or including a few popular topics (like travel tips or productivity) to generate interest. Evaluate your efforts and try different things to see what resonates. There isn’t a “magic formula” for LinkedIn – different things work for different people in different industries.TIP: Take some time each month to evaluate and improve.

LinkedIn can be a powerful tool – but only if you take the time to use it properly. Make a commitment to get more active on LinkedIn to boost your visibility, stay top-of-mind, establish yourself as a thought leader, and connect with prospects and clients.

TIP: Use the LinkedIn mobile app on your phone to stay active in downtimes throughout the day.

To learn how to use LinkedIn effectively, join us for a webinar: Mastering LinkedIn for Sales on October 10, 2019.

Photo by LinkedIn Sales Navigator on Unsplash

Is your Digital Marketing Strategy Still Working in 2019?

Is your Digital Marketing Strategy Still Working in 2019?

Digital marketing is constantly evolving, and, in 2019, it is projected that over half of advertising budgets will be spent in digital (and this will only continue to grow). This means that digital should be at the heart of your sales or marketing strategy. While most businesses have embraced digital marketing, the question remains – am I having the biggest impact possible? Is my strategy and execution focused on the right areas?

The reality of digital marketing is that the “shiny new objects” rarely get consistent results until they’ve hit mass adoption. A solid strategy focuses on what actually works in digital marketing and finding creative and focused ways to take advantage of these. This is why I wrote the book Digital Marketing that Actually Works  to help businesses make smart choices in digital marketing based on what works now.So what actually works in 2019? Where should you focus your sales or marketing dollars to maximize return on investment?digital strategy

Social Media: Social media is still a big part of most digital marketing strategies. Facebook and Instagram continue to dominate (Facebook mostly as paid, Instagram still offers both opportunities) and LinkedIn is emerging as a more powerful player worth your time and attention.

Digital Advertising: Digital ads represent over 50% of most ad budgets and are able to address full-funnel marketing or sales concerns. Funnel or Inbound marketing approaches are taking advantage of digital targeting while measurement is making digital advertising even more effective.

SEO: Search Engine Optimization is a tried and true strategy that gets business results. Don’t forget the importance of search, as for many businesses it represents over 50% their website traffic – and that traffic is very valuable. With the growth of mobile and voice, a solid search strategy should aim for a top three search result to break through.

Website: Your website is still incredibly important and likely the center of your strategy. Focus on making sure that your website is fast (Google recommends under three seconds) and optimized for mobile.

Conversational Marketing: Influencer marketing is growing in importance – for both B2B and B2C. Word-of-mouth and digital PR continue to provide opportunities for business growth. These areas tend to be under-invested in by businesses and present unique opportunities.

E-Mail: With mobile and chatbots, email doesn’t get a lot of attention but it is still one of the top tools to drive conversions and purchases. Don’t just focus on sending emails, but look at your ROI thoughtfully and be sure to link every email to a single and clear marketing objective.

CRM: CRM data is becoming more and more connected to other digital marketing channels, which is what powers the opportunities for personalization and customization. There are effective CRM solutions for businesses of all sizes, but effectively connecting internal sales, marketing, and customer service teams is still a big challenge.

Mobile: We know that mobile overtakes desktop in almost every digital marketing channel, so mobile optimization should be second nature. Emerging opportunities exist within mobile such as AR and VR.

As you build your digital marketing strategy digital marketing strategy for 2020 your focus should be on choosing a few digital marketing channels that really matter and focusing on mastering them. Do a few things well vs. many things poorly.

To facilitate this, we created the Investment/Impact graph to help businesses plot potential investments and make smarter choices. There is almost no end to what you could do in digital marketing, the question is what you should do. The investment impact chart allows you to plot your ideas or marketing investments based on the investment (total cost) and the impact that they are expected to have (sales).

digital strategyA healthy marketing plan will have investments in low hanging fruit, the ROI center and big bets. As digital maturity increases so will the choices in investment/impact. There will be less low hanging fruit freeing up more investment for big bets.

Using the investment/impact chart to prioritize digital spending will help you prioritize digital investments. The challenge is to have the knowledge and experience to graph opportunities appropriately.

In 2019 and beyond digital will only continue to grow in importance. The challenge is to fully take advantage of it and focus on the most impactful areas for your business.

To learn more about Digital Marketing That Works Right Now, check out our webinar being held on September 26, 2019.