Learn how to organize your marketing team around
a simple, effective and repeatable process that is
sure to produce more leads, higher sales and a stronger brand.
In the upcoming SMEI webinar on April 24, 2018 “Marketing Made Simple: The SAM 6® Process,” Lonny Kocina will take you through a step-by-step process which is the subject of his best-selling and award-winning book, The CEO’s Guide to Marketing; The book every marketer should read before their boss does.
After 30 years of running his company, Media Relations Agency, Kocina says, “Most companies have a marketing problem and it’s a big one. A real money-sucking doozy. The problem starts with most marketing teams knowing a lot less about marketing than they let on. So much so, that most CEOs would be shocked. And because marketers lack a clear understanding of the basics, they aren’t able to create a simple, effective, repeatable process.”
That means your organization could be losing money and missing out on growth.
“SAM 6, short for Strategically Aimed Marketing, is about developing a common language around a shared process that will help solve marketing problems quicker and produce superior results,” says Kocina. “The SAM 6 process gives marketers peace of mind because everything runs smoother. That’s what having a good understanding of marketing and a good process will do for you. Everything becomes much less ambiguous. You will feel confident and in control. With the SAM 6 process, every single marketing promotion you do will be on point.”