Driving Sales Through Effective SEO

Driving Sales Through Effective SEO

One of the most effective ways to fill your sales funnel is by driving targeted traffic to your website. Effective Search Engine Optimization (SEO) tells Google what your site is all about so that Google can then map people’s search to your site in the search engine results page. Driving sales through effective SEO can really grow your sales funnel.

Search Engine Optimisation isn’t something that should happen as an afterthought. If you are planning a blog post, a new page on your website or other content such as a new product on your store, it is important to consider SEO right at the start. If you do so then your post, page or offering will be more relevant, in demand and it will get more traffic, visitors and shares.

Here’s a checklist of the simple SEO tactics that can help your post, page or products get found:

SEO Checklist

1. Every page on your site shouFirst determine what your new page or blog post is going to be about and draft some pertinent keywords – i.e. words that your clients might use to search for your content and that describe what your post is all about. Go with your gut instinct and think about the words your customers use when asking you about this topic.Google suggestions - Small Business SEO Checklist

2. Use Google Trends to determine whether people are searching for these words or phrases. Google suggestions is also a great way to determine if this is a good topic, just start entering your word or phrase in Google and see how it completes it in the search dropdown that shows up. The suggestions that show up first are the most popular searches relating to your keyword. If you want to go really deep you can use Google Adwords Keyword Planner tool to determine the competition and value of your intended words or phrases (which isn’t ideal as it’s based on data from paid advertising and not overall search), or even better, a tool like Keyword Explorer from MOZ.

Another even easier way to determine the competition for a key word / phrase is to Google it and see how many results there are.

Your goal in this step is to determine phrases or words that have a high volume but low competition.

3. After doing the research in 2 above, determine a) your focus keyword / phrase, and b) secondary keywords that apply (use these in the text when writing your content). Craft your text and content around these.

4. To make it more likely that your page or post will be found when people search for it, the word / phrase that you have identified as your focus keyword / phrase should be used in the:

  • Title of your post
  • META title
  • META Description
  • Focus keyword
  • Alt Tags of your images
  • Text of your page – but not repetitively – you are writing for people not search engines! A good rule of thumb is 3 – 6 times for a 300 – 600 word post or page
  • In your headers and subheadings
  • URL

Yoast is a great tool to help you with this, if you are using WordPress I highly recommend it.

5. The META on your site might be the first impression anyone sees of your small business so take a little extra time to craft it well. When entering your META follow the META tag rules below- if you are using Yoast this plugin will help you with this:

Your META title (in purple in the image below) should be less than 56 characters, META description (below the URL in grey on the below)  should be less than 156 and it should compel people to click.

META Tags - Small Business SEO Checklist

SEO is Important

Small Business SEO ChecklistI meet a lot of people who think SEO is too technical so they simply avoid doing it but it doesn’t have to be and ignoring means you are losing out on lots of potential visits and shares. I hope that this simple SEO Checklist will encourage you to add SEO to your posts and pages. Doing so could be huge for your site and your sales!

Related posts by this author:

What is SEO

The importance of optimizing your website

Highlights from the Art of Leadership for Women

Highlights from the Art of Leadership for Women

The Art of Leadership for Women rolled into Vancouver last week featuring 5 speakers with very different styles and messaging with a common thread : the theme of leadership. Here are the highlights.

 Art of Leadership for Women Vancouve

Dr. Seonaid Charlesworth – Vice President, Executive Assessment & Succession at Lee Hecht Harrison Knightsbridge

“Intuitive thinking is good but not good enough. You can improve the accuracy of decisions you make by asking 3 simple questions”.

  • What is it that you want? – you have to be clear on this.
  • What is the story you are telling yourself – is it real?
  • When will you decide? Set a date – most bad decisions are as a result of putting things off.

Danielle Laporte – Author, Motivational Speaker, Blogger and Entrepreneur

“Leadership is lonely – you have to go against the grain”.

  • Know what you are devoted to – it could be something really simple!
  • Be true to yourself – be yourself.
  • Don’t be embarrassed by your passion.
  • Say thank you 108 times a day.
  • Be radiant with your power.
  • Compassion is a strategy.

Diana Nyad – Record Breaking Endurance Athlete

At age 64 Diane swam from Cuba to Florida (110 miles through jelly fish infested water swimming against currents and winds). It was her 5th attempt and something she had dreamed of doing since she was a kid. Her message: Don’t Quit!

“When you achieve your dreams it’s not about what you get but what you become.”

Geena Davis – Academy Award Winning Actress and Founder of the Geena Davis Institute of Women in Media

Film and TV images shape our cultural norms. Women are perceived as less important and less talented in part because of media images. The world is 51% female and yet in the media there are 3 male characters for every one woman. Women can achieve parity but at this rate it’ll take us another 70 years! Geena is on a crusade to change how Hollywood portrays women in order to speed that up. The number of girls taking up archery shot up after Brave and The Hunger Games. Positive and empowering images of women in the media will influence girls to dream bigger and achieve more.

Amy Cuddy – Game Changer – TED Talker – Social Psychologist

How to manage self doubt and anxiety in stressful situations. It’s not about faking knowledge, you need to be present. We become present by becoming powerful. Power leads to presence. When we feel powerful, we expand. When we feel powerless, we shrink. Raise you daughters to take up space to stand up tall and proud (no slouching!). It’s not what you say it’s how you say it.


Blogging To Build Your Personal Brand

Blogging To Build Your Personal Brand

As sales and marketing professionals, we’re always looking for tried and tested ways to extend our reach and influence more prospects. Blogging can be a great way to do just that.

What Exactly is a Blog?

A blog is a place online where you can easily share your content and allow others to view, comment on it and share it with others via social networks. A blog can be textual or visual (video or photo) or both and it can a strong tool to build your brand, share your knowledge and establish your expertise, if you do it right. You can choose to set up your own blog or you can contribute to an established industry blog.

Here are some notable blog facts to inspire you:

  • B2B Marketers that use blogs receive 67% more leads than those that do not. – Hubspot
  • Companies that blog get 97% links to their website. – Hubspot
  • There are over 250 million blogs on practically every topic you can imagine.

Blogging As a Thought Leadership Tool

I started the Out-Smarts blog back in 2007 as a way to establish my expertise in a new marketing field, I’d recently decided that my fledgling marketing company was only going to focus on online marketing (social media and blogging), a risky move at a time when most hadn’t heard of blogging let alone Facebook. I wanted to find a medium to share my online marketing knowledge to help other businesses grow and to showcase the fact that I knew a lot about digital marketing so I set up a WordPress blog as a component of my company website.

I recently posted my 600th blog post and I can attest to the fact that blogging can be a great vehicle thought leadership tool. Over the years I’ve contributed and been quoted in industry blogs too.

The Out-Smarts blog grew from having no followers to having hundreds in the first few years. Traffic to the blog brought thousands of visits to the website every month and subscribers grew too. My blogging style has evolved over the years but to this day I regularly meet people in my business community who know and respect the work I do, people who have never met me in person but have read the blog. I know for a fact that the blog has been instrumental in helping convert leads into sales.

How To Write a Blog

Writing a blog can be a lot of fun and it’s a great way to share your knowledge and showcase your experience but it can also be time consuming so it’s a good idea to get to know what blogging is all about and to learn how to do it effectively before you jump in with both feet. After all, a blog that has been neglected or abandoned can be as damaging to your reputation as one that is updated regularly with great content can build your brand.

On August 5th at 11am Pacific Time (2pm Central). I will be sharing my blog knowledge with the SMEI community so that you can hit the ground running and build your own brand using blogging. Join me then.