Marketing agency CEO explains how some leaders are getting bamboozled

Marketing agency CEO explains how some leaders are getting bamboozled

Learn how to organize your marketing team around
a simple, effective and repeatable process that is
sure to produce more leads, higher sales and a stronger brand. 

In the upcoming SMEI webinar on April 24, 2018 “Marketing Made Simple: The SAM 6® Process,” Lonny Kocina will take you through a step-by-step process which is the subject of his best-selling and award-winning book, The CEO’s Guide to Marketing; The book every marketer should read before their boss does.

After 30 years of running his company, Media Relations Agency, Kocina says, “Most companies have a marketing problem and it’s a big one. A real money-sucking doozy. The problem starts with most marketing teams knowing a lot less about marketing than they let on. So much so, that most CEOs would be shocked. And because marketers lack a clear understanding of the basics, they aren’t able to create a simple, effective, repeatable process.”

That means your organization could be losing money and missing out on growth.

“SAM 6, short for Strategically Aimed Marketing, is about developing a common language around a shared process that will help solve marketing problems quicker and produce superior results,”  says Kocina. “The SAM 6 process gives marketers peace of mind because everything runs smoother. That’s what having a good understanding of marketing and a good process will do for you. Everything becomes much less ambiguous. You will feel confident and in control. With the SAM 6 process, every single marketing promotion you do will be on point.”

Learn more by joining the SMEI Webinar on April 24, 2018.

Photo by Victoriano Izquierdo on Unsplash

SMEI Launches New Business Book Club for Members

SMEI Launches New Business Book Club for Members

SMEI announced today that a new business book club has been launched for SMEI Executive level members. Members are invited to read the monthly business book club selection and join in an online live webcam event to discuss the book.

One of the key attributes of successful leaders is their habit of reading business books. This forum is designed to bring the reading to life within the network of Executive members. Each member will have the opportunity to rate the monthly book selection on the following qualities on a scale of 1 – 5 stars and justify their ratings:

  • Mind teasing
  • Applicable
  • Recommendable
  • After taste

The first monthly book club will take place live online on March 26, 2018. The monthly featured book will be Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark.

“We’re really excited about this new member benefit for our Executive level members,” said Willis Turner, CEO of SMEI. “Our first live event will be moderated by Ben Mastboom, CSE. Ben has a great skill in leading forums and we are pleased that he is able to join us for this program.”

For more information on registering for this event as an Executive Member, please visit the SMEI website.

If you are not yet a member and would like to join for this benefit and more, please visit SMEI’s membership options here.

 

Join Me in Reaffirming the SMEI Mission for 2018

Join Me in Reaffirming the SMEI Mission for 2018

I’d like to take this opportunity to reach out to our board of directors, volunteers and members around the world to wish each of you a very happy season as we approach the end of 2017.

I truly value your participation in the world’s leading professional association for sales and marketing. We have a very bold mission to set high standards for sales and marketing around the globe and we couldn’t begin to fulfill this without many hands engaged and hard at work.

However you choose to engage with SMEI, your effort is greatly appreciated.

Please join me and let’s close out 2017 with a cheer, reaffirm and relentlessly pursue our mission together in 2018. We’d love your participation. Please answer a short survey and find out what opportunities await you!

Sincerely,
Willis
Willis Turner, CAE, CME, CSE
President & CEO
Sales & Marketing Executives International, Inc. (SMEI)

SMEI MISSION

We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.

SMEI VISION

To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.

SMEI Hong Kong’s Successful 49th DSA Program

SMEI Hong Kong’s Successful 49th DSA Program

The Sales & Marketing Executives International Club in Hong Kong has successfully created the 49th annual Distinguished Sales Award program which will culminate in a gala awards banquet at the Hong Kong Convention Center on Friday, June 16, 2017.

On behalf of the Board of Directors of Sales & Marketing Executives International and all of our members around the world, we extend sincere congratulations to the Sales and Marketing Executives International Club of Hong Kong on a successful 49th Distinguished Salesperson Award Presentation Ceremony.

A special congratulation goes to each of the recipients of the Distinguished Salesperson Award and Outstanding Young Salesperson Award.  Through their professionalism, determination and commitment to excellence, each of the awardees has demonstrated the qualities of a winner.  Winning in today’s competitive marketplace requires global sophistication.  This ceremony honours the achievement of outstanding sales professionals who recognize that their value to the marketplace is enhanced by striving to consistently perform at the high standards that are recognized and applauded around the world.

Each of the awardees of this programme has learned “To be Different – To be Outstanding” by being guided by their professional training and inner conscience in sales and marketing in order to thrive as a professional.  Each awardee has proven their mettle in sales and marketing basic fundamentals include relationship building, customer centric service, high ethical standards and by having a passion for professionalism.

Sales and Marketing Executives International is a professional association of thousands of members worldwide who make a positive impact on our global economy by adhering to ethical marketing standards, sharing knowledge and through their commitment to continuing education.

We encourage each of the award recipients to continue their focus on fundamentals, balancing their business decision making with sound economic and ethical business practices and with a pledge to make lifelong learning a key to sustained personal growth and professionalism.

Thank you to the Hong Kong Management Association and the Sales & Marketing Executives International Club of Hong Kong for contributing to SMEI’s goal for a better standard of living for all through better selling.

From Hype to Stupid, 6 Things for Your Instagram Marketing File

From Hype to Stupid, 6 Things for Your Instagram Marketing File

  1. Starbucks’ social buzz peaks around the pumpkin spice latte craze. Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.
    To measure the hype (and subsequent hate) of the latte, social media analytics company Spredfast crunched a handful of stats in the week leading up to Tuesday when the drink was launched on menus
    Read more Starbucks’ Pumpkin Spice Lattes Are Killing It on Instagram
  2. Looking to use Instagram for your company? You should. Just make sure not to make these 8 mistakes. read more 8 Mistakes Brands Make With Instagram – HubSpot
  3. The Friday Five: Instagram Zoom, Facebook Page Management, Content Marketing Myths, Reposting UGC & Mobile SEO read more The Friday Five: Instagram Zoom, Facebook Page Management, Content Marketing Myths, Reposting UGC & Mobile SEO
  4. Instagram killing “photo maps” feature | Think Marketing read more Instagram killing “photo maps” feature | Think Marketing
  5. “Twitter is stupid and Instagram is Twitter for people who can’t … The success of Instagram is disruptive to marketing strategies, … Why Instagram Matters. read more Why Instagram Matters – The Huffington Post
  6. I’m going to lie to you and disparage my customers while posting my marketing messages on Instagram. Sounds like a clever marketing plan. Who would do that, right? Well, apparently stupid is alive and well on Instagram … read more Apparently Stupid and Instagram Marketing can be used in the same sentence | Everyone Markets