I’d like to take this opportunity to reach out to our board of directors, volunteers and members around the world to wish each of you a very happy season as we approach the end of 2017.
I truly value your participation in the world’s leading professional association for sales and marketing. We have a very bold mission to set high standards for sales and marketing around the globe and we couldn’t begin to fulfill this without many hands engaged and hard at work.
However you choose to engage with SMEI, your effort is greatly appreciated.
Willis Turner, CAE, CME, CSE
President & CEO
Sales & Marketing Executives International, Inc. (SMEI)
We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.
To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.
The Sales & Marketing Executives International Club in Hong Kong has successfully created the 49th annual Distinguished Sales Award program which will culminate in a gala awards banquet at the Hong Kong Convention Center on Friday, June 16, 2017.
On behalf of the Board of Directors of Sales & Marketing Executives International and all of our members around the world, we extend sincere congratulations to the Sales and Marketing Executives International Club of Hong Kong on a successful 49th Distinguished Salesperson Award Presentation Ceremony.
A special congratulation goes to each of the recipients of the Distinguished Salesperson Award and Outstanding Young Salesperson Award. Through their professionalism, determination and commitment to excellence, each of the awardees has demonstrated the qualities of a winner. Winning in today’s competitive marketplace requires global sophistication. This ceremony honours the achievement of outstanding sales professionals who recognize that their value to the marketplace is enhanced by striving to consistently perform at the high standards that are recognized and applauded around the world.
Each of the awardees of this programme has learned “To be Different – To be Outstanding” by being guided by their professional training and inner conscience in sales and marketing in order to thrive as a professional. Each awardee has proven their mettle in sales and marketing basic fundamentals include relationship building, customer centric service, high ethical standards and by having a passion for professionalism.
Sales and Marketing Executives International is a professional association of thousands of members worldwide who make a positive impact on our global economy by adhering to ethical marketing standards, sharing knowledge and through their commitment to continuing education.
We encourage each of the award recipients to continue their focus on fundamentals, balancing their business decision making with sound economic and ethical business practices and with a pledge to make lifelong learning a key to sustained personal growth and professionalism.
Thank you to the Hong Kong Management Association and the Sales & Marketing Executives International Club of Hong Kong for contributing to SMEI’s goal for a better standard of living for all through better selling.
Starbucks’ social buzz peaks around the pumpkin spice latte craze. Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.
To measure the hype (and subsequent hate) of the latte, social media analytics company Spredfast crunched a handful of stats in the week leading up to Tuesday when the drink was launched on menus
Read more Starbucks’ Pumpkin Spice Lattes Are Killing It on Instagram
Restorative yoga is a gentle, passive practice that promotes relaxation in the body.
The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body weâd like to focus on that day.
A few other regular students shouted out, âShoulders! â¦ Lower back! â¦ Psoas!â
However, I stayed quiet because I started writing this article in my head. Class that day wasnât going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members.
While she likely already had a series of poses in mind to teach that day, she asked her audience for feedback that would shape her lesson plan. Tailoring the asanas to her studentsâ needs would help ensure that they were satisfied and happy that they came to her class.
But did the requests from her students stifle her own vision of what she wanted to teach? Did the suggestions block her own creativity and passion for yoga?
On the contrary, I argue that her studentsâ input actually enhanced her creativity and passion for yoga.
The same thing can happen when you find out what your prospects hope to achieve by consuming your content.
Inhale and focus on how you can help
When you serve an audience, you focus on how you can use your natural abilities, strengths, and knowledge to help people.
Listening to your audienceâs problems gives you direction. You donât aimlessly create content. You recognize what people need help with and then make yourself useful.
An intentionally crafted content marketing strategy familiarizes your ideal customers and clients with your business and the solutions you have to offer them.
Audience input gives you a lens through which to focus all of the wisdom you have to teach.
Exhale and imagine the right piece of content delivered to the right person at the right time
My yoga instructor didnât necessarily abandon her original lesson plan or toss out what she wanted to teach that day.
Her studentsâ requests simply provided a guide for how she could best share her expertise.
She wanted to find out the types of problems her students were having with their bodies that day so she could adapt her class to target their pain points.
As a digital product or service provider, you can use content to demonstrate how you help customers and clients.
To create a tailored experience for your website visitors, you first need to determine whoâs on your website and the information they need. Then you can tag subscribers and segment your email lists.
Email and marketing automation work together to turn prospects into customers. Itâs a powerful combination that allows you to place subscribers on the right lists, trigger the correct broadcast emails or autoresponders, unlock free products, and more.
Your content becomes the friendly yoga instructor who delivers exactly what her students want, rather than strictly following a pre-established lesson plan.
Envision bringing your best advice to the surface
Learn about the frustrations and struggles that surround the problems you solve.
Your best advice will rise to the surface, so that you can create effective, custom content and deliver it to the people who will benefit from it the most.
How do you organize and share your content so that different people in your audience get exactly what theyâre looking for?
There is still a need for individuals with passion for the sales and marketing profession. January 7, 2016 marks 80 years since the formal incorporation of SMEI in New York, USA. The world has changed in many ways since that time, but one thing remains timeless and that is the need for a high standard in sales and marketing practices.
Consumers and business buyers today still rely on individuals with high integrity to help them solve their problems, whether with quality goods or exemplary services. SMEI’s leaders and members can be proud of the legacy created since the first founding meeting on October 17, 1935 which began the formation of the non-profit association, now one of the world’s most respected organizations. Through professional certification programs, SMEI has improved the bottom line of business, both small and large and enhanced the careers of thousands of professionals.
80 Years of Passion for Sales & Marketing Profession Video
Here is a short video with the story of SMEI and a question for you.