Give it Some Thought: Act Confident to Be Confident

Give it Some Thought: Act Confident to Be Confident

No one is ever assured of success. Every undertaking carries with it some risk. Yet even though there is no assurance of success, some people are confident enough to get started. Some of those are confident enough to keep going in the face of obstacles and disappointments. And some of those are confident enough to persist until the success is actually achieved.

Where does confidence come from? It comes from experience. Being confident comes as a result of acting confident. What would you do today if you were confident of success? Do it. What first step would you take? Take it. How would you sit, how would you walk, how would you greet other people, how would you act if you were confident of success? Act that way and the confidence will come.

Yes, confidence takes a little blind faith at first. Soon enough, however, that confidence becomes real, supported and confirmed by actual experience. Act confident and you’ll begin to be confident. Be confident and you’ll have what it takes to bring your goals into reality.

Give it Some Thought is a weekly inspirational message created by Ronald M. Turner, CME, former Vice President of Sales & Marketing Executives International. For more information about improving your sales and marketing performance please visit SMEI.

Photo by wu yi on Unsplash

Achieving Peak Performance Through Effective Goal Setting

Achieving Peak Performance Through Effective Goal Setting

Research shows that goals that are written are 80% more likely to be accomplished. Before we can set effective goals that are meaningful and motivating, we need to be in the proper mindset.

A peak performance mindset begins with changing your limiting beliefs into liberating beliefs. Research shows that 80% of our success comes from our mindset and 20% from our skills. Given that statistic, it is imperative that we understand some of the hurdles that stand in our way of that success.  The National Science Foundation has found that we have 60,000 thoughts each day, with 48,000 of them being negative. So, the negative mindset is paralyzing our ability to reach our goals day in and day out.

The question is, how do we overcome these negative thoughts to break through and reach our goals?   Author, Shawn Achor, outlines in his book, Before Happiness, that people with a happy mindset are 23% more energetic, 31% more productive, 300% more creative and sell 38% more!  For those of us who are in sales, and we all are in some way, this is great news.

In addition to finding ways to get into a happy mindset, we need to get into a growth mindset.  Dr. Carol Dweck, the leading authority on growth mindset, “the only thing that separates people who succeed from those who don’t is whether or not they have a growth mindset.” Therefore, you don’t want to get stuck in a rigid and repetitive mindset that keeps inhibiting your potential for success.  Those with a growth mindset are typically open to learning, embrace challenges, see efforts as a way to success and persist in the face of adversity, all of which are essential to reaching peak performance goals.

Since “goals are the pathway to your destination,” there are four steps to goal achievement.

  1. Visualize your goals. When you can visualize your goals, with a wall of dreams or vision board, your ability to define and reach those goals becomes infinitely more achievable.
  2. Write down your goals! – Goals that are written are 97% more achievable!
  3. Reflect \ After Action Report – Reflection, especially with a coach or mentor, is key in setting effective goals. Reflecting on why you are achieving allows you to understand the steps taken to achieve, while also reflecting on the reasons why you failed to achieve is key in learning the why behind the actions that lead to coming up short. In the business setting, you can use After Action Reports to reflect on the successes and failures in your business goals.
  4. Define the purpose for your goals. “The bigger the why the bigger the try.”  I usually recommend a personal brand statement, a family motto, or what you would want written on your tombstone.  As a proud husband and father of three boys, my personal purpose statement is “thank you, you showed us how to have fun, live life, love unconditionally and be respectful.”  For my business, G3 Development Group’s purpose is “planting seeds of emergence” in every customer interaction we have.  Meaning, everything we work on together will continue to emerge and bring value in time.

Finally, in the goal setting worksheet that I can send to you (emerge@g3developmentgroup.com), there is a space for you to list your talents (Gallup Strengthsfinder), so that you are always becoming the best version of yourself, there’s a place to paste your vision board, and there is a signature box.  Since everything that has serious consequences in life requires a signature, your goals should also. This is your way of taking ownership to your goal!

So wake up tomorrow, smile, embrace the challenges ahead of you with enthusiasm and reap the benefits of success!  You’ve got this!

For more information on how to achieve success visit our website.

Photo by Jungwoo Hong on Unsplash

Give it Some Thought: A New Now is Arriving with Every Tick of the Clock

Give it Some Thought: A New Now is Arriving with Every Tick of the Clock

Give it some thought. There are things you will soon know that you’ve never yet considered. There are places you will soon go that you now do not even know are there.

How foolish it would be to ever give up hope or to turn loose of your dreams. For every moment that comes to you arrives with a fresh new load of possibilities.

What now seems to be impossible will be commonplace one day. The very endeavor where you face the most stubborn obstacles may well turn out to be the source of your greatest triumphs.

Those who expect the best of what’s to come, have a way of finding it. In all the possibilities that are now being born there’s surely one that’s just right for you.

Lovingly greet each moment as it comes. For in that moment are new opportunities for you to grow, to experience, to live fully and to move positively forward.

A new now is arriving with every tick of the clock. Jump in and make it the best one yet.

Give it Some Thought is a weekly inspirational message created by Ronald M. Turner, CME, former Vice President of Sales & Marketing Executives International. For more information about improving your sales and marketing performance please visit SMEI.

What Does “Starbucks” Mean to Howard Schultz?

What Does “Starbucks” Mean to Howard Schultz?

Starbucks has almost become a synonym of coffee. Howard Schultz not only built an admirable company but also paved the ground for coffee culture inspired by timeless values. Each alphabet of the word STARBUCKS mean a great deal to Howard Schultz, the visionary entrepreneur, who built the organization from scratch. Through his Successful book “Onward” and in the Spirit of sharing Knowledge he tells us a Unique story of Coffee Brand in his own words involving Tenacity, Resilience, and Accomplishment.

S – Success

  • If not checked, success has a way of covering up small failures, and when many of us at Starbucks became swept up in the company’s success, it had unintended effects. We ignored, or maybe we just failed to notice, shortcomings.

T – Tenacity

  • I believed that Starbucks had an enormous potential to return to greatness, that the company had yet to be as good as it was going to be. I believed in the power of the brand, in our founding mission, and most of all, in our people.

A – Accomplishment

  • I’ve come to think that I am at my best as a leader when Starbucks is being challenged or fighting for survival. I’m comfortable with, and in a way, enjoy the rugged, steep ascent. That is my nature. And while I would not want to constantly battle against the odds, the raw feeling of accomplishing something that others did not think possible, or leading people beyond where they thought they could go, is extremely gratifying.

R – Resilience

  • One reason I believed that the Starbucks brand would be resilient was because our founding values still resonated, perhaps now more than ever as anxiety and distrust seeped into the popular zeitgeist, and not just in the United States. In addition to our values, Starbucks’ core product would also continue to be relevant. Coffee will never lose its romance. It will always bring people together and be part of conversations in every language, even as the conversations change. Coffee will forever connect.

B – Brand

  • Our ongoing challenge is to creatively nurture coffee’s essence, keeping it personal despite our size. I do not want Starbucks to be defined solely by its thousands of stores or millions of customers. More than our scale, the brand can and should be defined by the quality of its coffee as well as its value. Community. Connection. Respect. Dignity. Humor. Humanity. Accountability. It is our mission to make sure the world sees us through those lenses.

U – Uniqueness

  • Unlike other retailers that sold coffee, the equity of Starbucks’ brand was steeped in the unique experience customers have from the moment they walk into a store. The aroma. The sense of community. The familial relationships customers establish with their local baristas. And the pride they feel knowing that their purchases support our high standards and socially responsible partners. Reinvigorating the Starbucks Experience could provide the meaningful differentiation that would separate us from competitors.

C – Coffee

  • Roasting coffee beans is a delicate process requiring a thoughtful, exacting balancing act of time and temperature. Any coffee producer that truly cares about quality has a toasting philosophy, and at Starbucks our philosophy is to roast every bean to its peak of flavor in a manner that extracts its maximum potential. This means Starbucks roasts beans for longer than most commercial roasters for a so-called Full City roasts that pulls out the beans’ honest richness, flavor, and acidity, or brightness. Our professional roasters are constantly refining our roasting process. Over the years, they have customized our machines and developed proprietary software to help control and replicate their techniques. We take tremendous pride in knowing that no one in the coffee business has more control over the roasting process than Starbucks. Like roasting, blending specialty coffee is also an art form, and our blenders’ culinary talents are akin to those of master chefs. Most coffee companies mix different types of beans together as a way to mask inferior coffee, but Starbucks has always used blending as an opportunity to elevate coffees from parts of the world. Sometimes, in order to capture each bean’s peak flavor, we won’t even roast different beans together; only after roasting do we combine them. And when beans from multiple regions are blended just right, they create a unique symphony of flavor that does not exist by itself.

K – Knowledge

  • Entrepreneurs are builders, and the lens through which I view Starbucks and the marketplace is somewhat different from what it would be if I were a professionally schooled manager. Such a lens has, however, its strengths and weaknesses. On the plus side, founders know every brick in the foundation. We know what inspired the company and what was required to create it. That knowledge, that history brings with it a high level of passion to do whatever it takes to succeed, as well as intuition about what is right and what is wrong. But sometimes we are too close to a situation. Entrepreneurs can be blinded by emotion, by our love of what we have built, unable to see it fresh and with the eyes of a more objective outside.

S – Spirit

  • If the barista only goes through the motions, if he or she does not care and produces an inferior espresso that is too weak or too bitter, then Starbucks has lost the essence of what we set out to do 40 years ago: inspire the human spirit.

To learn more about how SMEI can help you with marketing visit www.smei.org

Join Me in Reaffirming the SMEI Mission for 2018

Join Me in Reaffirming the SMEI Mission for 2018

I’d like to take this opportunity to reach out to our board of directors, volunteers and members around the world to wish each of you a very happy season as we approach the end of 2017.

I truly value your participation in the world’s leading professional association for sales and marketing. We have a very bold mission to set high standards for sales and marketing around the globe and we couldn’t begin to fulfill this without many hands engaged and hard at work.

However you choose to engage with SMEI, your effort is greatly appreciated.

Please join me and let’s close out 2017 with a cheer, reaffirm and relentlessly pursue our mission together in 2018. We’d love your participation. Please answer a short survey and find out what opportunities await you!

Sincerely,
Willis
Willis Turner, CAE, CME, CSE
President & CEO
Sales & Marketing Executives International, Inc. (SMEI)

SMEI MISSION

We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.

SMEI VISION

To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.

Marketing Trends for 2018

Marketing Trends for 2018

2017 was the year of streaming video, artificial intelligence and the 280 character count on Twitter. What will 2018 bring for marketers? Read on for our Marketing Trends 2018.

Website Design Trends

We know that Google is going to continue to emphasize the importance of mobile in 2018 so expect to see function taking precedence over form with a focus on usability and minimalist site navigation and content proliferating. It’s going to be interesting to see how marketers balance with minimalism and mobile.

In 2018, expect to see more valuable content related to buyer intent rather than simply content for the sake of putting something out there.

Watch out for more animation (logos in particular) and websites that incorporate GIFs in 2018 too – hopefully, they’re less cheesy than their Flash predecessors. Artificial Intelligence is going to be everywhere in 2018 too as enhancements make Chatbots get better and better at answering questions and simulating conversations with website visitors.

Search Engine Optimisation in 2018

Voice search will be used more and more which means you need to hone your long tail keywords, i.e. keyword phrases that are hyper-specific to what you are selling. Keyword research will continue to evolve and there will be a shift in the coming year to focus more on semantic search, buyer intent and topics, rather than specific keywords. SEOs will spend more time on getting their site show up at the right time when people are actually considering a purchase, rather than having the site show up to attract particular personas.

Email Campaigns

Get ready to watch videos embedded directly in email campaigns as more and more email apps support embedded video.

Watch for more sophistication in list segmentation too. Segmenting campaigns so that specific audiences receive emails that contain content tailored to their unique perspective will drive engagement and ROI on your campaigns.

Social Media Forecast

2017 was the year of streaming video on social media; LinkedIn and Twitter followed Facebook Live’s lead and began supporting live streaming video content. In 2018 watch out for growing adoption of these technologies and more creative live streams.

We will also see the increased adoption of short-lived content, content that’s only available for a short period of time before it disappears, – like Instagram stories and Snapchat. Marketers must start developing strategies to maximize the reach and impact of ephemeral content as well as considering tactics to get this content noticed.

On platforms like Instagram and Facebook, only a tiny percentage of followers actually see the content you share on your page. To get noticed in 2018, you will need to invest in ads on these platforms. Consider video ads to spice things up a little.

How Marketing Strategies will Evolve in 2018

This is going to be the year we’re going to start calling our discipline marketing again (rather than digital). Marketing in 2018 will encompass all aspects of the marketing mix, both online and off and marketers will use the means most likely to help them attract their target audience.

Consider this, there are 65 million business pages on Facebook, 90% of businesses use social media. These are substantial numbers, but for marketers this means that it is becoming increasingly difficult, not to mention more expensive, to get noticed. If you want to attract your target audience’s attention in 2018, then widen your horizons and consider sending them a direct mail piece (depending on the audience) in a nice coloured envelope with handwritten wording. It will likely be the only physical mail the recipient gets that day (or maybe that week or month!), they’re going to open it, and if your copy is effective they will act on it!

Looking Forward – Marketing Trends for 2018

2018 is going to be an interesting year; technological advancements will continue to speed up. To be effective as marketers, it’s going to be important not simply to jump on the bandwagon of the next big thing but to consider options strategically and with your target audience in mind (rather than from a product or service-centric perspective). Video popularity has been growing year over year and won’t stop. Cisco predicted that video would account for 80% of internet traffic by 2020. So if you do nothing else, consider how you might incorporate video into your marketing approach in 2018.

Learn more about what 2018 will bring for marketers.