Yuletide Greetings and a Festive Recipe

Yuletide Greetings and a Festive Recipe

No matter where you are in the world this time of year, it is hard not to get caught up in the festive atmosphere celebrated in different ways by various cultures.  So whether you are celebrating a traditional Christmas with your family, looking forward to a New Year’s bash or just looking for some warm conversation with friends and family, let’s all raise a glass and make a toast to a prosperous and healthy New Year.  May all of the blessings of the season be yours.

Many who know me, know I share my passion for sales and marketing with my passion

Rich, creamy eggnog

Rich, creamy eggnog

for the kitchen, so in the finest of traditions, I’d like to share one of my favourite beverage recipes with you.  I hope you’ll enjoy this drink which has long been a wonderful tradition for Christmas in the western world.

Festive Eggnog


4 egg yolks
1/3 cup sugar, plus 1 tablespoon
1 pint whole milk
1 cup heavy cream
3 ounces rum*
1 teaspoon freshly grated nutmeg
4 egg whites**


Beat the egg yolks until they are a creamy golden color. Gradually add 1/3 cup sugar and continue to beat until it is completely dissolved. Add the milk, cream, rum and nutmeg and stir to combine.

Place the egg whites in a clean metal bowl and beat to soft peaks. With the mixer still running gradually add 1 tablespoon of sugar and beat until stiff peaks form.

Fold the egg whites into the mixture. Chill and serve. For an additional festive touch, top each glass with a dollop of whipped cream sprinkled with freshly grated nutmeg.

* For non-alcholic egg nog, use 1 teaspoon rum flavoring

** Raw Egg Warning

I suggest caution in consuming raw eggs due to the slight risk of salmonella or other food-borne illness. To reduce this risk, I recommend you use only fresh, properly refrigerated, clean grade A or AA eggs with intact shells, and avoid contact between the yolks or whites and the outside of the shell. Use shell eggs that have been treated to destroy salmonella, by pasteurization or another approved method.

Marketing Party, Anyone?

Marketing Party, Anyone?

When it comes to partying, we hear that marketers are lots of fun!  So, come on marketing people – we’ve got a deal for you!  To celebrate the launch of our new blog, yes this one that you are reading right here, we are holding a virtual party on our Facebook page on Wednesday March 14.

Never been to a virtual party, you say?  Don’t know what to wear or bring?  Well, you can

We're busy prepping for the party. What will you bring?

post a video, so if you are using your web cam, please dress appropriately!  You can bring cheer, and of course virtual food and drinks have no calories so indulge yourself.  Got a great photo that will be a feast for the eyes?  Well, go ahead and share it!

Want to meet some new people?  SMEI has plenty of friends that could be yours, too.  So where is it again?  Well, it is really everywhere, since it is virtual.  Just join us on our Facebook wall between 1 – 2 pm Pacific, that is 4 – 5 pm Eastern on Wednesday, March 14, 2012.

Oh, and did we mention there will be prizes?  You have to be there to find out how to win.


Is Facebook Really a Big Deal for Marketers?

Is Facebook Really a Big Deal for Marketers?

Alfredo Tan, Facebook

Facebook has become a social media giant and marketers who dismiss the power of the network may well be missing out on some valuable opportunities.  With its pending IPO, Facebook has been busy rolling out new features for marketing through company pages, including the new timeline earlier introduced to individual pages.  The new timeline for company pages will automatically replace the current view by the end of March 2012.

Facebook has also introduced inline advertising on the wall feed of individuals who like a company page.  One such successful campaign was with US retail giant Macy’s.  Individuals who liked the Macy’s page found a promotion for a discount that they could redeem in store just by printing out a coupon or showing the offer on their mobile phone.

The SMEI Vancouver Chapter will feature Alfredo Tan, Group Director, Marketing at a signature event on March 22, 2012 at the Terminal City Club in Vancouver.  Mr. Tan will be providing some insights into how Canadian marketers are utilizing Facebook to build brand loyalty and engage customers.  More information is available here.

So, is Facebook really a big deal for marketers?  You be the judge, but check the facts first!

My View of Mexico

My View of Mexico

The mainstream media has no doubt helped create impressions and shaped your opinions about Mexico.  We often hear about the narcotic wars, street crime, assaults and violence in a country that seems out of control.  I make regular trips 1 – 2 times per year to Mexico as a business traveler.  I see a side of Mexico that is not reported in the media.  I see business professionals, sales and marketing professionals and entrepreneurs going about their daily lives.  They are professional, motivated and above all open to new ideas and strategies to help them achieve the success they desire.

This week I am in Mexico City.  I am here to attend the Confederacion Mexicana de Ejecutivos de Ventas y Mercadotecnia A.C. (COMEV)mid-year governing board meeting.  COMEV is the official affiliate of SMEI in Mexico.  At this meeting we will dedicate time to officially launch SMEI’s professional certification programs in Mexico.  COMEV has undertaken the task of having all of the SMEI preparatory certification textbooks translated into Spanish.  Our members in Mexico are keen to have credentials that validate their worldwide standard of professionalism.

Willis Turner with Oscar Morales in Mexico City

Prior to arriving, I was approached by Oscar Morales with a request for a meeting.  Oscar is a resident of Mexico City who works
as a national sales manager for a USA based scientific certification company.  Oscar had reached out to me several months ago through Facebook as he searched for sales and marketing career path resources online.  Now it was time to develop that online friendship in person.

It was refreshing to meet Oscar and feel his passion for the sales profession.  He faces many challenges as he seeks to provide for his wife and two small children as the sole income earner. With 10 years of experience in sales and sales management, he has seen many opportunities open up to him because of his approach to continuing education through reading, research and professional networking.  Oscar realizes the need to develop and nurture a network of like-minded professionals in order to achieve successful in his career path.

So, as we concluded our meeting and Oscar thanked me for the career path coaching, I felt like I got more out of the meeting than he did.  It raised a big question in my mind.  How willing am I become more like Oscar and step outside of my comfort zone to establish relationships that will help me build a real and sustainable network?

Every once in a while we get a glimpse of the ripple effect of our network.  This happened during the meeting with Oscar when he mentioned that he had found Colleen Francis and her company Engage Selling through my Facebook network and has invited her to approach his company about doing a sales training program in San Francisco.  Colleen is a member of SMEI, based in Ottawa, Canada.


Marketing Lessons: The Rise of Cobs Bread

Marketing Lessons: The Rise of Cobs Bread

With over 700 bakeries worldwide and global turnover for Bakers Delight/COBS Bread is expected to reach $566M in 2009/2010, the company earns the title of one of the world’s most successful bakery franchises.

Over the past 30 years, this Australian success story has built a strong brand with a distinctive image and has fostered a loyal customer base across 650 bakeries across Australia and New Zealand.

Bakers Delight holds a healthy 13.5 per cent of the Australian bread market (Roy Morgan Single Source data April 10) – a stable market based on Australia’s love for freshly baked bread, and growing demand for nutritionally sound produce.

In Canada, Bakers Delight trades as COBS Bread. Since 2003, COBS Bread has grown to over 60 bakeries across three Canadian Provinces. The ultimate goal is to expand this number to hundreds of bakeries.

SMEI Vancouver is pleased to have Elise Gillespie, Vice President of COBS Bread share the story of how COBS came to Canada, outline the challenges they faced to “Canadianize” their product offering and how they overcame them.  The SMEI Vancouver event will take place on February 23, 2012 at the Terminal City Club.

How do you set the mood at your business?

We recently caught up with Jeffrey Hayzlett, bestselling business author of Running the Gauntlet and The Mirror Test.  Jeffrey gave us a little insight into one of his topics.

Jeffrey Hayzlett, Bestselling Author

Set the Mood

What does it feel like when you walk around your business? Good or bad? Oppressive or productive? What are people wearing? How do they handle themselves?  A bad mood can ruin a company faster than a bad business.

Mood is everything.

When I take over a business I start with cleaning. That’s right cleaning. We clean storerooms, bathrooms, boardrooms. Roll up your sleeves and prepare to get dirty. Presentation of your business, your dress, your demeanor is one of the easiest things to change and the first to be overlooked in the throes of everyday business.

Mood is the foundation of it all—the first steps of changing company culture.

Catch Jeffrey Hayzlett when he presents a webinar for SMEI on February 15, 2012.