There’s a lot of studies out there that have proven that email marketing campaigns work. That’s why we keep receiving them as consumers. Brands send promotional emails and watch as sales come in. It builds businesses if you have the messaging is done correctly, and if you are doing everything right. The three main benefits of email marketing are it increases sales, builds integrity, and humanises the brand.
1) Increase your sales
When you keep sending emails that add value to your clients, they’re going to fall in love with you. They’re going to keep coming back willingly. They’re going to keep seeing your name when they come back to your website. They may end up purchasing your products regularly that they otherwise would not have bought. So, when you get those repeat visitors, it’s always going to be a good thing. Email marketing also is crucial to let them know of new complementary products that came out from their previous purchase or letting them know about other products that are coming out that they may enjoy. Once someone spends their money with you once, they’re much more likely to spend their money again on your complementary products or services.
2) Build your integrity
One of the best ways to create a brand is to keep getting in front of people. When you keep sending emails to them and provide them with value by helping them out, you’re going to build your brand because they’re going to come back to you. They’re going to tell other people about you. And it’s just going to increase from there exponentially.
3) Humanise your brand
Most people don’t always like doing business with a company. They want to understand the people behind the business. They want to make that connection to the staff who is sending the email. When you do this correctly through email marketing campaigns, you can convey who you are and all of your interests to people. At this point, they won’t just be relating to the brand any longer. They’ll be connecting to another person. They’ll understand there’s a person behind the brand. And when they do that, it can humanize your brand.
If you do your email marketing campaigns consistently and the right way, it can go a long way in helping your company establish authority in a particular area. It can get people to trust you and come to you for advice. When you create that authority, people are going to see that your brand is outstanding. Eventually, you become the go-to person or company in that particular niche.
If you want your email campaigns to land in the inbox of your subscribers, you should improve the email deliverability. The golden rule of email deliverability is not to act like a spammer. Every single email you send, including transactional emails such as receipts, passwords, and resets, should be as non-spam like as possible that your users in all probability need. Even though the email got sent on your end does not imply that it made it to your subscribers’ inbox. It could have gone to the spam or junk folder or got blocked altogether. It means that you need to put the following measures in place.
1) ISP compliance
Internet service providers are the guards of your subscribers’ inboxes. Its goal is to deliver emails that its users want and expect to receive. Nothing gets beyond without them. They provide the client with their email address. These include Gmail, Hotmail, AOL, Comcast, Yahoo, colleges that give out dot Edu addresses and enterprises. Each has its own set of rules, checks, and algorithms to decide whether your mail passes. Many even publish their standards online. Your job is to earn their trust because they watch what you’re sending by making a few inquiries to check whether anybody has heard about you or have read your message to ensure that you’re posting something that clients want. If they don’t trust you, regardless of how good your email marketing campaigns are, no one will see them. If you structure your email program with this in mind, then everything else typically falls into place.
2) Device compliance
For emails to make the right impact people need to be able to read them. They’ll do it using all sorts of devices and gadgets. So, you need to be open to exploring different deliverability techniques and methods.
3) Blacklist compliance
There are various blacklist organizations that ISPs subscribe to help them determine whether you are a spammer or not. These organizations hold large databases of spam domains and IP addresses. Some of the trusted ones are BSB, ACBL, PSP, and spam cop. Each has their spam filters. ISPs usually don’t publish which blacklist services they use. In any case, just knowing the big players can help you track if you ever get blacklisted. And so, you can get in touch with them to get you removed from their blacklist. The rule of thumb to follow to be blacklist compliant is never purchase or rent lists from shady sources and don’t scrape websites to harvest email addresses.
4) In and out compliance
Have a proper opt-in process. The sender must have either explicit or implicit consent to send email campaigns. The sender must document how it got the email address, including the opt-in date, connecting IP address, and the sign-up page. What’s more, the message must inform recipients how to opt-out of future messages. In other words, the email must include a functioning unsubscribe link. If a subscriber opts out, you must honour it within a reasonable timeframe.
5) Country compliance
Numerous nations have laws regulating what you can and can’t do with emails. And even if you aren’t operating in the country where the rule applies, you may still be subjected to their requirements if you’re sending emails to that country. Complying with them is to your benefit and should be part of any good email marketing process. The more well-known ones are Canspam in the US and Casle in Canada. If you’re sending your emails to other states, you may want to consult their local laws. However, complying with Canspam and Casle can put you into compliance with a vast majority of countries. Canspam stands for controlling all non-solicited pornography and marketing. Some of the requirements include the message cannot have false or deceiving header information. The email cannot use misleading subject lines. If the content is in an advertisement, you must identify it as such. The campaign must clearly state the location of the business. Casle stands for Canadian anti-spam legislation, and it has one of the strictest anti-spam laws in the world. Some of the requirements include the message must identify the sender and must provide a way for the recipient to contact the sender. Even if you don’t have Canadian subscribers, compliance with Casle would be a decent practice because it will cover your bases with most other countries’ email and anti-spam laws.
Even if you are not a spammer, the mailbox providers do all sorts of complex and sophisticated analysis to determine whether your message is worthy of the inbox. So, you need to understand how this process functions so you can utilize it in your favor to improve your email deliverability.
We are experiencing a significant shift in the real estate industry. More and more people are engaging in property transactions using digital money. In cities like Los Angeles, Miami, and London, people purchase expensive properties with Bitcoin. Stories abound of developers accepting Bitcoins for new projects in Dubai and New York. Many industry experts are excited about the potential for digital money and blockchain when it comes to real estate. But although digital currency transaction is the future, insiders say that we are not quite there as yet. However, when it comes to real estate market, the many benefits of buying and selling in Bitcoin can hardly be overlooked.
- A Bitcoin transaction is cheaper as it cuts costs by eliminating third parties. The fee to process the transaction is only 1%, which is a requirement for Bitcoin transfers.
- Also, digital sales are compelling in international property markets because they are quick, and in some cases even instantaneous. They remove the need for transfers between foreign banks and currency conversions, which can slow down the process by taking weeks or even months.
- Moreover, it is more transparent than the method for tracking fiat money as the firm just checks the legitimacy of the prospective Bitcoin buyers. Moreover, it is easier and more efficient than traditional currency from a technical perspective.
- Buying property in Bitcoin essentially involves fixing the price in fiat money and then converting it to Bitcoin. But the property seller absorbs none of the volatility as long as they exchange it back to fiat money as soon as the transaction is complete.
Mass adoption obstacles
Some Bitcoin analysts are less convinced that the property market would more widely adopt the cryptocurrency. First, the mechanics to convert their cryptocurrency into fiat money is very limited. But the biggest problem is the fact that Bitcoin and property appeal to different types of investors.
” Blockchain is making waves and is the new change on the horizon. This novel technology is not only affecting the financial world but also many other sectors. The four industry sectors that currently blockchain are supply chain, corporate responsibility, fashion designing and digital advertising. “
1) Supply chain sector
The problem that large food companies face is trust issue because their customers are skeptical of many things such as where their food comes from and the factory conditions. It is the job of the marketer to build trust to be able to sell the product successfully. Above all, transparency about the product is the quickest and the surest way to gain that trust. For example, Walmart used a strategy to bring a certain level of transparency in their logistics and supply chain. They enabled their customers to track digitally from where the products came. By doing so, the goal was to boost the trust of Walmart consumers in their products. This strategy of storing products through blockchain makes room for transparency and prevents tampering. Some services such as Metamask and Keybase already offer the user control of their transaction history and identity.
2) Corporate responsibility sector
Sustainable practice is something that customers used to take on the organisation’s word. Rather, when it comes to initiatives as corporate social responsibility, there used to be no accountability. Blockchain can generate digitized agreements, wherein the company is then held accountable by making these promises public.
3) Fashion designing sector
Innovative ideas are coming through in the fashion industry using blockchain. Shanghai-based Vechain is authenticating fashion products and providing a background of the items using blockchain technology. At Shanghai Fashion Week, Babyghost provided a link between the fashion and digital worlds. The customers can verify if a particular fashion item is genuine or not by scanning the tag using blockchain, and even see where it came from as well as who had previously modeled it. Verification of the authenticity of the products can be traceable from the point of origin. This feel to each product allows the customer to create a unique connection with the item. Thus, blockchain can tap into authentic advertising without being seen as marketing. The possibilities are endless for those marketers innovative enough to jump on the bandwagon.
4) Digital advertising sector
The advertising industry is not only dynamic but also susceptible to change. Intrinsically, it fluidly adapts to the shifting focus of consumers and new technologies. The blockchain comes into this arena by creating more value for ad campaigns. For advertisers, the future could be different on many fronts and applications. They include permanent contracts with consumers, verification of ad delivery and handling consumer data transparently. This surge shows how much commotion is happening right now in the digital marketing industry. And it all results in an increase in the profit margin and a decrease in extra costs.
There are 5 ways in which blockchain is disrupting the advertising industry. Marketers who recognize this will have a lucrative opportunity in front of them and an edge over others. Hence for salespeople and marketers, it is worth spending some time to understand the trends happening in this arena. Following are the 5 blockchain trends disrupting the advertisement sector.
1) Digitises touch points
Blockchain digitalize any asset by coding every customer transaction data and laws into it. That way there is verifiable proof of each transaction identity, and that transaction can be a product. Therefore, customer attention at every touch point would become a prized commodity, without any intermediaries.
2) Makes digital micropayments
In the future, advertisers will have to pay people a small fraction of a cent to get their attention. Such micropayments can only work with a digitally native currency. Tracking these types of payments is precisely one of the strengths of blockchains.
3) Creates meaningful value
Identifying and differentiating every product means the ability to add significant benefit. These blockchain identifiers tell a sales story in an innovative way about how they make the item and where it came from, appealing the customers on an emotional level. Another company is Goodwill that takes one person’s unwanted clothes and sells them to another using blockchain platform.
4) Builds great trust
Blockchain technology makes it extremely difficult to manipulate the data and rip the system off. It makes groups of data anonymous, thereby turning all brand data into something like a census. Essentially, this gives detailed information about the network, but not which person is in love with which brand. This added layer of privacy would allay customers’ fears and assure them that advertisers are not manipulating them or taking undue advantage of them.
5) Decentralises advertising concepts
Traditional advertising is based on the idea that the ad reaches a consumer, after which if the message is good enough the customer acts. And marketers take it for granted that this comes without any cost. But this paradigm is already changing in the blockchain world through decentralization. By decentralizing networks, blockchain offers a better way of verifying the advertising system.
Blockchain transforms not only sectors such as security, health, and finance but also many basic tenets of marketing. However, not much thought has gone into how the role of advertising is going to get upended due to the blockchain. Nevertheless, advertising industry will be one among the first to be disrupted by blockchain technology.
Previous blockchain blogpost
Today, many of the blockchain assets are tokens that are distributed as initial coin offerings. It constitutes the Internet’s second business model. Associated jobs have soared as its value has risen. Candidates who understand initial coin offerings, know how to write smart contracts, and have a good understanding of Ethereum would have an extra competitive edge. Interested applicants should read up the online literature on how blockchain works and be aware of the basics before applying in the field.
In my last blockchain blog series, I promised that I would wrap this segment by posting the white paper written and published by an anonymous hacker who goes by the pseudonym of Satoshi Nakamoto, the creator of Bitcoin. Since the publication is in PDF format and because it is too long for a single blog post, I have attached the link for anyone who might be interested to know more about the crypto science behind digital money.
Bitcoin: A Peer-to-Peer Electronic Cash System
Here is an abstract of the white paper:
A purely peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution. Digital signatures provide part of the solution, but the main benefits are lost if a trusted third party is still required to prevent double-spending. We propose a solution to the double-spending problem using a peer-to-peer network. The network timestamps transactions by hashing them into an ongoing chain of hash-based proof-of-work, forming a record that cannot be changed without redoing the proof-of-work. The longest chain not only serves as proof of the sequence of events witnessed, but proof that it came from the largest pool of CPU power. As long as a majority of CPU power is controlled by nodes that are not cooperating to attack the network, they’ll generate the longest chain and outpace attackers. The network itself requires minimal structure. Messages are broadcast on a best effort basis, and nodes can leave and rejoin the network at will, accepting the longest proof-of-work chain as proof of what happened while they were gone.