Previous blockchain blogpost
Blockchain technology represents a seismic shift. It is like that of email and web in the 90s and Facebook and Twitter a decade later. This innovative technology also makes Bitcoin and other cryptocurrencies possible without centralized authority. But cryptocurrencies are just the tip of the iceberg, much bigger and more essential things lie below the surface. Blockchain technology has the potential to create countless opportunities everywhere. 21.co, a blockchain startup founded by Dr. Balaji Srinivasan, is a compelling case in point.
Some businesses prefer to stick to their past, but this is not a good marketing strategy. Instead, it is essential to take a progressive approach and look out for the next big thing. That is what happens when companies begin to accept Bitcoin that put them in a position for greater success. Embracing the power of this new technology is good for businesses. It shows the customers and prospects of a business that it is well ahead of the curve. Accepting Bitcoin is a marketing strategy that could positively impact the company’s bottom line. With such transactions on the rise, many companies are using Bitcoin to their advantage.
New market segment
There are customers out there that only work with those businesses that accept Bitcoin. The bigger such an audience, the higher chance of making sales, moving past the competition, and boosting profits. Accepting Bitcoin may be a gimmick, but it could give the company an edge over the competitors. Since many are not on board with this technology as yet, it is possible to beat them to it. Hence, companies that use Bitcoin are fortunate enough to generate business from a fresh audience and a new market segment.
Appeals younger generation
Just the same as the conventional form of payment, every one of all ages can use Bitcoin. But it is the younger generation who are most likely to adopt this fast-growing form of payment. Companies that work towards appealing to such a demographic needs to give them something to get excited. One of the many ways is accepting Bitcoin as a form of payment for the products or services. It is a differentiating factor that the younger generation look at when purchasing items.
Peace of mind
Data breaches that rock the world may not have impacted many companies. But there is no guarantee of that not happening in the future. In regards to data security, Bitcoin gives peace of mind since it does not store payment information. Or not at least in the way traditional financial sector does. That way, it provides the prospects and customers a higher level of trust in the companies.
Traditional affiliate networks
Bitcoin is going to affect traditional affiliate networks, which may have to reexamine their minimum network fees for the commissionable transaction. Affiliate marketing uses Bitcoin because of the cost-effective manner of rewarding virtually any purchase. It also allows paying in real-time in which case purchase transactions are not reversible.
Impacts variable rates
Bitcoin impacts the prices of those products marketed through the affiliate program. Those who offer automatic services or intangible products may be able to consume the risk of the variable value of Bitcoin. Companies selling tangible products may likely keep their prices in their currency and then convert it on the fly. Merchants may give some extra incentives to affiliates who promote Bitcoin-priced products and also to those affiliates accepting Bitcoins as commissions. Again, it will be easier for merchants to edge potential changes when the value of Bitcoin becomes stable.
Lead generation companies
Lead-gen marketing companies may receive high payouts for hot leads but a fraction of that for cold leads. The first examples are in the Bitcoin space itself whereby the firms refer active users to Bitcoin Exchanges. CoinMate.io is a British based Exchange that serves continental Europe but does not operate in North America and offers a fee for recommended users. On the other side is Coinbase, a leading exchange who pays handsomely to both the referred user and the referring user. Considering Bitcoin can reward almost any transaction, in the future it will adopt a percentage approach and would add premium percentages for referring top-tier customers. As the value of Bitcoin becomes stable, commissions will be expressed more frequently in Bitcoin.
Cheap website traffic
Faucets are a cheap way to get traffic on to a website by rewarding the people who either visit the site or complete specific actions Source: Steemit
Faucets are a cheap way to get traffic on to a website by rewarding the people who either visit the site or complete specific actions. If an overlap exists between the company’s customers and the users of the Bitcoin faucet, there may be value for the company.
Binary options trade
Satoshi option trading
Bitcoin is very beneficial for binary options because it allows traders to transact business when other markets remain closed. Accepting Bitcoin payments from traders will have many implications on the product itself. The binary options brokers, e gaming, and daily fantasy sports operators accept Bitcoin and convert it into a currency that goes to the customer’s account. However, bearing the risk of receiving Bitcoins, and then having to pay winners a different amount of Bitcoins, requires careful planning, until their value stabilizes.
Decentralised digital currency
Bitcoin is similar to Euro or Dollars or Yen with the difference that Bitcoin is not under the jurisdiction of a bank or a country. This digital currency is not supported by economic drivers and exists only on computers. Like standard money, Bitcoin can be used to buy services and goods from companies who accept it. The details can get complex, but a simple example can explain how it works on a fundamental level.
Illustration with example
Let us assume that an online store sells a bat for $100/- and accepts Bitcoin as a form of payment. If the purchaser pays $100/- today and if the rate drops by 30%, effectively, that bat was sold yesterday for $70/-. If, on the other hand, the rate goes up by 30%, that bat was sold yesterday for $130/-. And that makes good business sense, but the exchange rate is hard to predict on a day-to-day basis. Domino’s Pizza was the first company to take Bitcoin back in 2013. Some companies already take Bitcoin; most notably among them are Dell, Newegg, and Overstock.com.
Establishing Bitcoin functionality
For those websites that already allow Bitcoin payments in the online store, such as Shopify, they have to establish and enable the functionality of a Bitcoin wallet. Otherwise, the more straightforward solution might be a Bitcoin Payment Processor or Gateway such as CoinGate, Stripe, BitPay, or any of the others. If everything else fails, consider changing the website hosts but only as a last resort.
Strategy enhances brand
Merely having a payment method that is Bitcoin-friendly will become the mark of a forward-thinking company. In other words, using blockchain to formalize digital payments between companies can work in one’s favor. From a business point-of-view, not only is this secure but from a marketing perspective, it helps add to the branding. A mass-adoption future where the world would just use Bitcoin instead of paper currencies is a little far-fetched right now, but having a strategy in place will help in the long run to be ahead of the game.
Businesses follow suit
Bitcoins is a celebrity of its own, but their chief value in marketing and digital commerce may be that they introduced blockchains. The technology that makes Bitcoin possible is the aspect that makes it most disruptive giving rise to different kinds of applications. Very soon, companies or banks will be managing blockchain technology because they see the potential in its ability to record transactions permanently and globally with one entry.
Blockchain resembles Internet
The blockchain movement feels like the Internet primarily because both offer decentralized systems, except that Bitcoin is about a rapid transfer of value, and the Internet is about the transmission of information. Consumers can purchase blockchain-generated tokens representing values or products, employing the power of falling and rising token prices in a self-regulating, decentralized blockchain environment. In the most idealized version, a community of developers will be maintaining each blockchain faithfully and owning tokens that would increase in value.
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Charlie Shrem was among the pioneer public faces of cryptocurrency. He co-founded a startup company in 2011 called BitInstant that was one of the earliest cryptocurrency companies processing a third of all Bitcoin transactions. In 2015, Shremwent to prison for two years for aiding an unlicensed money transmitter acquire Bitcoins to trade in the underground marketplace, where it was used to buy drugs. It was a felony that is the first of its kind in the crypto world.
Previous blockchain blogpost
A war is over the future of Bitcoin, the first digital currency, and is already showing strain. Among the competitors of Bitcoin, two of them are Darkcoin and Ethereum. People use these younger cryptocurrencies for much more versatile purposes. Hence Bitcoin faces a threat from more nimble competitors. Digital currencies will drive new company model innovation at unprecedented levels. This revolution could be either a bubble or the onset of a financial realignment.
Blockchain technology represents a seismic shift like that of email and web in the 90s and Facebook and Twitter a decade later. Also, the novel technology is changing the world for the better rapidly in a radical manner. Furthermore, even mainstream players like Goldman Sachs, Visa, Capital One, New York Stock Exchange, and Nasdaq have invested in this groundbreaking technology.
No central authority
Blockchain processes transactions without recourse to a central body like a payments company, bank or government. Finally, services and businesses can be decentralised, cutting out intermediaries and removing points of failure. The blockchain is an incorruptible digital ledger that tracks transactions of any kind that is of value. This innovative technology also makes Bitcoin and other cryptocurrencies possible without centralized authority.
Key success factors
Many factors are driving the cryptocurrency boom today whose price is double the price of gold
Many factors are driving the cryptocurrency boom today whose price is double the price of gold. First of all, miners get motivated because of the incentivized system where they can earn digital money. Second, it allows for privacy that separates people’s identity from their transactions. Third, it is a public ledger validated by peer network and mathematical calculation. Another advantage of cryptocurrencies is that they are run on this blockchain technology that uses a public record created using a crowd-sourced system. And last but not the least, the approach of blockchain is decentralised that eliminates dependency on financial institutions. Alternative currencies are in direct contrast to the image of traditional finance. In contrast to fiat currencies, the early leaders of digital currencies would never pass muster at legacy institutions.
Various industry applications
Cryptocurrencies are just the tip of the iceberg, much bigger and more essential things lie below the surface
Cryptocurrencies are just the tip of the iceberg, much bigger and more essential things lie below the surface. Much like no one predicted Uber, Spotify or Seamless, it is difficult to tell how blockchain will evolve or impact us. Decentralisation and cryptocurrencies are not getting here next week or even next year per se. However, the data and preliminary research are amassing that this technology is for real. Homeland Security is considering blockchain to track people and goods across borders. Similarly, Food and Drug Administration is looking at it, among scores of others, to help with population health management. And Financial Services Industry are making numerous efforts in this arena too. So, Blockchain technology has the potential to create countless opportunities everywhere. Certainly, 21.co, a blockchain startup founded by Dr. Balaji Srinivasan, is a compelling case in point.
Foray into blockchain
Dr. Balaji Srinivasan is an entrepreneur, an academic, investor, and a thought-leader in the blockchain. Also, he is the founder of a blockchain-based genome startup called Counsyl that started in the Stanford dorm and examines 5% of all births in America. But most noteworthy, it won the Innovation Award, raised $65M in funding, was one of the Top 10 Ideas and is arguably the world’s largest genome centers. Dr. Srinivasan teaches at Stanford University, manages the Stanford Bitcoin Group as well as advises and invests in startups. He was a Partner at Andreessen Horowitz before being the Co-founder and Chief Executive Officer of 21.co. Through this innovative website, one can earn digital currency and have exposure to an already vetted Silicon Valley group.
Earn digital currency
According to the webpage of 21.co, a user sets up an account for paid messages. Account holders can answer the messages on web or mobile and make money anywhere anytime – while lining up, when at work, or during the morning commute – and it works in all the countries in the world. Users get paid for their services in Bitcoin and have the option to either donate the money to charities such as Black Girls Code or keep it. One has to be techno-savvy to earn digital money or take a risk and purchase digital currency.
Silicon Valley exposure
Apart from allowing access to earn or mine Bitcoin, another beneficial service of 21.co is exposure to the critical people in technology to pitch a startup. It has lists of 200 blockchain experts, 400 founders, 100 Chief Executive Officers, 50 investors, 50 capitalists, and 37 Horowitz partners.
Already vetted group
The business practice of yesteryears was to invest in database lists that companies use for cold calling. This process is inefficient – no consent or introductions or incentives, resulting in a huge number of deleted and unread messages. Research-driven companies and marketing utilize this blockchain-based website to get input from a vetted group who are eager to participate in the joint benefits. Using the platform of 21.co users can conduct research, assign tasks, and respond to email. The business outcomes and performance results at 21.co have stunned everyone concerned. The success of 21.co has made it clear that data-driven sales and marketing companies can receive feedback and completed tasks with a highly robust and efficient framework built on consent, trusts and mutual benefit.
Social interaction network
Digital currencies derive value the same way offline traditional currencies get theirs. According to Srinivasan, if there is a region of people or nation-state, it becomes reasonable and legitimate for that group to have local money. In the new phenomenon of Bitcoin, that currency is called a social network, and it is a crucial prerequisite. They are agglomerations of people that are online and not necessarily in a physical location. This logic and process do not have dependencies in the physical world, and users can widely distribute them.
Branching of blockchain
Srinivasan described that blockchain has branched into private and public blockchains. Cryptocurrencies such as Bitcoin, Etherium, Dash, Ripple, etc. work within the public blockchain space and private blockchains include Interledger, Hyperledger, and Cords. It is the popularity of Bitcoin that led to the expansion of blockchain into these models. A good analogy regarding public vs. private blockchains is Internet vs. Intranet.
Advise to entrepreneurs
According to Dr. Balaji Srinivasan, the founder of 21.co, two kinds of startup entrepreneurs exist in this world. There are the ones who are already running a company, and there are those who want to build a business. Srinivasan says that the key to success is a higher-level motivation that will get people up and about in the early morning hours and through the initial startup chore. He advises startup founders to build it entirely on blockchain as opposed to starting a business. Technology that can create value in other people’s lives can bring impact, influence, and monetization. More decentralized companies of commercial value will arrive in the future, powered by blockchain.
Coming up next:
Some businesses and companies prefer to stick to their past, but this is not a good marketing strategy. Instead, it is essential to take a progressive approach and look out for the next big thing. That is what happens when companies begin to accept Bitcoin payment that put them in a position for greater success. Embracing the power of this new blockchain technology shows the customers and prospects of a business that it is well ahead of the curve.
According to IDC, despite a “typical” $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong?
Imagine for a moment that you’re a sales manager evaluating how to deliver a sales enablement program that will benefit both new hires who need to ‘hit the ground running’ and provide value to more experienced team members. What would you include?
When we think of sales training, the first thing that usually comes to mind is a series of workshops – usually instructor-led and evangelically-delivered – designed to hone performance in time management, listening and communication, objection handling, closing, and so on. So far, so good; this is crucial stuff for all salespeople regardless of experience levels. It’s what your competitors are all doing, it’s what staff expects, and so you should rightly be making ‘classic’ sales training available.
After first considering workshops, how about motivational training to foster the kind of positive attitude that helps staff better deal with the ups and downs of the sales cycle, to more effectively develop prospects, build value, and open up new business opportunities? Absolutely right, this is often central to the annual kick-off meeting, and can be an element of monthly meetings in addition to any specific training.
Thirdly, we’ll need product knowledge training in the mix, too. Most companies have a wealth of technical product information available in-house, and which can be delivered via multiple formats (documents, videos, webinars, workshops etc) and when the sales teams need it.
So, we’ve now invested a lot of money in our integrated sales enablement initiative, and in doing so we’ve created an army of charismatic, enthusiastic, mentally-resilient, product-aware salespeople who are all ready to get out there out flood the business with new orders.
But experience shows that, even now, the fourth key element, Industry Knowledge, is still missing.
- Only 1 in 5 execs say that meetings with sales people meet expectations
- 76% said sales reps didn’t understand the role and responsibility of the execs they were meeting with well enough
- 77% said sales teams weren’t able to demonstrate to them how their company’s products or services can help their prospect due to their lack of industry or business knowledge
Supporting this is IDC research indicating that less than half of the companies they interviewed considered their own sales reps to be ‘very prepared’ for an initial meeting!
So it seems as though there are plenty of salespeople constrained not by technical sales skills per se, but more by lack of knowledge of their prospects’ industries and the buying motivations of the decision-makers they meet with.
The customer’s crucial question is ‘How is what you’re selling going to help my business?’ – That’s something that just isn’t being answered most of the time. Knowledge of your product needs to exceed an understanding of mere technical specifications and encompass its various applications and how it can be used to serve your customers’ clients.
Imagine that one of your technology sales reps has an initial meeting with an Oil & Gas client. They might have watched a short video about big data. He might even have watched an overview of upstream operations. But when you’re sitting in front of the buyer, understanding disparate concepts without knowing the broader context won’t give you the confidence and credibility you need.
Can your rep contribute meaningfully if the conversation turns to how your products or services can help mitigate the financial impact of rising production costs, falling EROEI, the cost of complying with regulations, and so on.
Perhaps that suggests a quick test you can use – do all the reps you send to Oil & Gas clients know that EROEI stands for ‘Energy Returned On Energy Invested.’ If not, it’s a clue that your company may not be able to get involved in the early stage project definition and planning discussions, so you are destined to end up in the late stage price-based battle trying to supply into a configuration that someone else has designed.
Truly effective selling comes, in part, from:
- Becoming fluent in a whole new language of industry-specific terms
- Using these terms to position your offer in the context of real-world business problems that matter most to the executive you’re meeting with
- Being able to anticipate the direction the discussion is headed
- Being able to guide the discussion towards areas in which your offering has a proven record of delivering benefits
By Rory Christian, Senior Consultant, Cambashi
SMEI is the worldwide professional association for sales and marketing. To join as a member visit our website.
Previous blockchain blogpost
Cryptocurrency is a digital payment maintained by a network of computers that uses cryptography to authenticate transactions. Depending on how investors expect to make money and how they are structured, some cryptocurrencies may count as securities. If traders of these currencies prop up the price and go online to spread gossips, that might count as fraud. It can be hard to determine if a bubble exists. The only way to ensure that they avoid a burst is mass adoption.
The first digital currency was Bitcoin mined by millions of people in different locations around the world. It was Satoshi Nakamoto, Bitcoin’s pseudonymous creator, who built its decentralized system that anyone could participate in, but no one could own. Although it was open to all, ironically, Bitcoin transactions were supposed to be anonymous. When Bitcoin came into being in 2009, the promise was to be the universal electronic currency that passed around the world in minutes. However, Bitcoin has qualities that make it not only a coin but also a store of value and a network of payments.
Store of value
The exponential jump in the rate of Bitcoin has stoked interest from big banks and even Wall Street. For example, in 2010, using the forum bitcointalk.org, a developer bought two pizzas by paying Bitcoins for the purchase. Fast-forward a few years, and the value of that Bitcoins shot up to 425 million dollars. They are now trading for more than $2,600/- but hardly anything to spend it on.
Network of payments
The software stores a continuously updated ledger that records all Bitcoin transactions. The code sets the scarcity of Bitcoin, and mining introduces new Bitcoins at regular intervals. This form of earning Bitcoins consists of solving the math problems necessary to confirm transactions. Successful solving of those problems using mathematical calculations triggers the creation of more currency.
Limitations of Bitcoins
A civil war is over the future of Bitcoin ever since its launch, and it is already showing strain. Bitcoin’s share of the market cap of all cryptocurrencies fell from 85% to 41%. Its price has soared and not dropped, but many rivals have risen even faster. Moreover, the Bitcoin network can only process seven transactions a second due to code limitations. This quantity is trifling considering that the system aspires to serve the masses. As the load increases, it takes time to confirm transactions, and customers have been at odds. The bickering threatens to condemn Bitcoin to obsolescence or divide the currency into two versions. All in all, although Bitcoin allows the transfer of value, it is slower and more limited in its capacity than some of its latest rivals.
Biggest cryptocurrency competitor
One of the biggest among the competitors of Bitcoin is Darkcoin, a portmanteau of digital cash. Part of the stellar success of Dash is due to Bitcoin’s flaws and limitations. This cryptocurrency emerged following Bitcoin’s rise in price in January 2014. Dash is one of the most popular digital currencies because it promised untraceable transactions. Although it saw plenty of dumping, its creator continued to add new features and refine the software. In 2015 it was rebranded as Dash so that it would not be mistaken for a single-feature coin. Gradually Dash gained legitimacy, and its currency’s total value has grown every year.
Advantages of Dash
A new payment method has to be easier to use, more secure and faster than others to attract customers. Bitcoin and the other digital currencies in the market fail on all these three metrics. Dash has functions and features to address such concerns and weaknesses that most others do not have. Also, Dash offers its users a quick send feature that is as easy as using a credit card. People who hold 1,000 coins and above are required to submit all future projects for a vote. The benefit of such a system is that it is a decentralized network that allows making decisions rapidly, avoiding conflicts such as that of Bitcoin, which has no way to compel anybody to adopt a new version.
The next version of Dash will include features that protect against fraud or theft such as moderated transactions. This function would allow funds to be released only upon the receipt of products, and vault accounts, which can stop an impending withdrawal of funds within 24 hours. The goal is to have a medium of exchange that can facilitate everyday commerce. The one of its kind governance system of Dash is its clearest innovation, one that is impossible to replicate.
Smartest cryptocurrency competitor
Ethereum’s creators have built a network that allows developers to create agreements written into the software. These intelligence contracts can dispense funds and perform functions automatically in response to triggers.
Emergence of altcoins
Many of the players in the digital currency world, known as altcoins, were exclusively used as vehicles for use-and-discard schemes. An altcoin’s creator would often pour funds into a coin and build hype. Novices would jump in, the price would spike, investors would throw them away, and the amount would plunge downward.
Bitcoin versus altcoins
People use many of the currencies younger than Bitcoin for much more versatile purposes. That means Bitcoin faces a threat from more nimble competitors such as Litecoin, Zcash, and Monero. On the other hand, just as Bitcoin struggle against the American dollar, new cryptocurrencies face an uphill battle against Bitcoin, which has the most significant user base and the broadest name recognition.
Today, there are many digital currencies in the world worth billions of dollars
Total market value
Today, there are many digital currencies in the world worth billions of dollars. In 2017, digital currencies in aggregate had a total market value of approximately $100 billion. Based on market cap, the price of digital currencies can be possibly ten times that of the most significant companies.
Cryptocurrency becoming mainstream
People are using cryptocurrency wallets because retailers are now starting to accept them. Japan’s new legislation in April 2017 and Australia’s in July allows retailers to take Bitcoin as a legal tender. Ten financial institutions have put enough trust in Bitcoin that they use Ripple to send payments in real-time. There is a consensus among 56 companies worldwide on scaling Bitcoin, reaching an agreement on a settlement process.
Driver of innovation
Blockchain will disrupt every business, and digital currencies will drive new company model innovation, accelerating and scaling business outcomes at unprecedented levels. This revolution could be either a bubble or the onset of a financial realignment. Therefore, investors are cautiously bullish on the success of blockchain, which is crypto currency’s groundbreaking technology.
Coming up next:
Blockchain technology represents a seismic shift like that of email and web in the 90s and Facebook and Twitter a decade later.This innovative technology also makes Bitcoin and other cryptocurrencies possible without centralized authority. But cryptocurrencies are just the tip of the iceberg, much bigger and more essential things lie below the surface. Blockchain technology has the potential to create countless opportunities everywhere. 21.co, a blockchain startup founded by Dr. Balaji Srinivasan, is a compelling case in point.
Previous blockchain blogpost
The blockchain is the system behind cryptocurrencies. A basic grasp of how it works will prove to be sufficient for now. But in the future, this knowledge would hardly be enough. The question is how to start, and the answer is first to have an understanding of the fundamentals of blockchain. With the growth of the industry, it is possible to reach mass adoption. Even if it fails, Blockchain is here to stay and is a big game changer.
According to the white paper that launched cryptocurrency in 2009 under a pseudonym, it is a digital payment maintained by a network of computers on the Internet that uses cryptography to authenticate transactions. Cryptocurrency has seen a spike in all of its metrics such as search traffic, the number of press pieces, amount of sales and, most importantly, prices. The search traffic levels have tripled since 2017, and the keyword is near all-time highs for traffic. A glance at Google Trends for Ether, Bitcoin, and cryptocurrency indicates that there is a high correlation between price and traffic and all areas have had steady growth in traffic. Therefore, it is highly recommended always to keep an eye on the number of transactions and search traffic, because these metrics tell an underlying story about them.
Money market displacement
Cryptocurrency networks will reach a large enough size at a certain point to run efficiently and be too big to fail. The fervent believers of cryptocurrency say it could displace traditional money and even banks, but it is only worth the price someone is willing to pay for it, making it prey to significant changes in sentiments. Perhaps a look into the ownership of all cryptocurrencies and their dynamics might give a clue of that.
Ownership of cryptocurrencies
Bitcoin has the least ownership concentration among the cryptocurrencies. The top 100 Bitcoin holders control only 17.3% of the total supply, whereas, with Ether, the top 100 investors control 40% of all the issued currency. With coins such as Gnosis, Storj, and Qtum, large owners control 90%, and they are all part of the teams managing these projects. Industry watchers estimate that perhaps about 1,000 users hold 40% of Bitcoin. Since the viability of cryptocurrencies rests on their network size, Bitcoin is worth four times that of American Airlines and twice as much as Uber. People who hold large amounts of Bitcoin are known as whales in the industry. The whales stuck by Bitcoin through the pioneering days when it was derided and have known one another for years.
Trade of cryptocurrency
One of the paradoxes of cryptocurrency is that each new development appears to bring both promise and peril. The whales will not sell their holdings because they believe in its long-term potential. But as times change and prices go up, such linear thinking and calculation might change. Therefore investors worry about whales because if they sell just a portion of the holding, that can send the prices plummeting.
For example, Bloomberg noted that when someone moved Bitcoins worth about $159 million to an online exchange, Bitcoin traders started mulling over whether it meant the owner was selling the digital currency. At current prices, if each sells about half of their holdings, they can potentially prop up or tank the market. Moreover, many of the trading rules in this emerging industry are murky because regulators have been too slow to catch up. For now, Bitcoin and many currencies enjoy free trade while a few others have severe restrictions in place.
Unrestricted currency trade
There is no restriction against a deal in which a team agrees to purchase Bitcoin. If this transaction increases the price, they may cash out within hours. Such a sale is permitted because Bitcoin is not a security but a digital currency. At least some kind of fact sharing is legal, according to securities lawyers who monitor the cryptocurrency scenario. What’s more, many of the large owners can coordinate or preview their moves to a select few. Discussions of trading with one another among big traders of some cryptocurrencies are not illegal either.
Tracking biggest investors
Some hedge fund managers in the cryptocurrency industry do monitor trading activity of the most prominent investors. When they see movement, they call the likely sellers and get information on motivations behind their trading plans and sales. Some funds end up buying the holdings directly instead of going into the open market. And when they do that, the currency’s price does not get affected in any drastic way. This kind of gathering intelligence is legal, and the trading based on that is allowed.
Ordinary small investors
The downside is that it puts small buyers of digital currencies at a disadvantage. Ordinary investors do not have the standing required to get the whales to take their calls. They are also disadvantaged if they hold smaller digital tokens and currencies. They can only monitor addresses with vast holdings and begin heated discussions of market moves on online forums. But at the end of the day, ultimately they are in the dark on the plans and motives of large investors.
Restricted currency trade
According to the Securities and Exchange Commission of America, depending on how investors expect to make money and how they are structured, some digital currencies may count as securities. If traders of these currencies prop up the price and go online to spread gossips, that might count as fraud. A digital currency exchange named Bittrex once had to warn its users that it would terminate their accounts if they banded together into groups with the intention of manipulating prices.
The value of cryptocurrency has shot up twelvefold since it’s beginning
Entrance of investors
The value of cryptocurrency has shot up nearly twelvefold since it’s beginning and its sale is in full swing now. Hence the stock market and investors are bullish about cryptocurrency, even though it has had a shaky start. The recent increase in its price is difficult to explain because it has no intrinsic value. Some argue that this is no different than what is happening in more established markets.
Bubble or reality
Currently, Bitcoin has a market capitalization of approximately $100 billion. With all of this attention to cryptocurrencies, many are wondering whether this is a bubble. It can be hard if not impossible to determine if a bubble exists in the crypto industry and when it might burst. However, the widespread and general belief is that it is not going to crash very soon. The only way to ensure that they avoid a burst is to transition into mass adoption. The current business environment does indicate mass adoption as the likely result.
Coming up next:
A war is over the future of Bitcoin, the first digital currency, and is already showing strain. Two of the biggest among the competitors of Bitcoin is Darkcoin and Ethereum. Many of the currencies younger then Bitcoin can be used for much more versatile purposes. Hence Bitcoin faces a threat from more nimble competitors. Digital currencies will drive new company model innovation at unprecedented levels. This revolution could be either a bubble or the onset of a financial realignment.
Previous blockchain blogpost:
Bitcoin can address the cash flow problems that many marketing agencies face. One of the challenges every business face is cash flow, and marketing agencies are not immune to it. Bitcoin is the solution. It has some financial benefits and less tangible advantages. The company who accepts the payment can either use a third-party to convert the Bitcoins into cash or withdraw it in the form of Bitcoins. Getting started is super easy. There are plenty of companies help businesses that want to get Bitcoin set up as a payment option.
Blockchain technology applications in various industries
The novel technology called blockchain is making waves and is the new change on the horizon. Although it is already in the financial world, the uses of blockchain technology are far more wide-reaching. It is shaking up many sectors along with all industries including supply chain, corporate responsibility, fashion designing, and digital advertising.
Supply chain sector
WALMART IBM Source: Unlock blockchain
The problem that large food companies face is trust issue because their customers are skeptical of many things such as where their food comes from and the factory conditions. It is the job of the marketer to build trust to be able to sell the product successfully. And transparency about the product is the quickest and the surest way to gain that trust. For example, Walmart used a strategy to bring a certain level of transparency in their logistics and supply chain. They enabled their customers to track digitally from where the products came. The goal was to boost the trust of Walmart consumers in their products. This strategy of storing products through blockchain makes room for transparency and prevents tampering. Some services such as Metamask and Keybase already offer the user control of their transaction history and identity.
Earth with Tree between Hands – Ecology Concept
Corporate responsibility sector
Sustainable practice is something that customers used to take on the organization’s word. Regarding such initiatives as corporate social responsibility, there used to be no accountability. Blockchain can generate digitized agreements, wherein the company is then held accountable by making these promises public.
Fashion designing sector
VeChain-End of counterfeiting Source: The complete coin guide
Innovative ideas are coming through in the fashion industry using blockchain. Shanghai-based Vechain is authenticating fashion products and providing a background of the items using blockchain technology. At Shanghai Fashion Week, Babyghost provided a link between the fashion and digital worlds. The customers can verify if a particular fashion item is genuine or not by scanning the tag using blockchain, and even see where it came from as well as who had previously modeled it. Verification of the authenticity of the products can be traceable from the point of origin. This feel to each product allows the customer to create a unique connection with the item. Thus blockchain can tap into authentic advertising without being seen as marketing. The possibilities are endless for those marketers innovative enough to jump on the bandwagon.
Digital advertising sector
The advertising and marketing industry is not only dynamic but also susceptible to change. Intrinsically, it fluidly adapts to the shifting focus of consumers and new technologies. The blockchain comes into this arena by creating more value for ad campaigns. For advertisers and marketers, the future could be different on many fronts and applications. They include permanent contracts with consumers; verification of ad delivery; and handling consumer data transparently. This surge shows how much commotion is happening right now in the digital marketing industry. And it all boils down to an increase in the profit margin and a decrease in extra costs.
Intermediaries made redundant
The middle person plays a significant role in the world of digital advertising and marketing. However, the companies investing are hardly getting even half the value because of the intermediaries involved. The technology of blockchain solves this by proving that users are real, eliminating the need for a mediator for advertising. So, companies can now communicate directly with the site owners when they publish an ad.
New blockchain browser
The Brave browser built on blockchain has ad-blocking software that blocks intrusive ads and trackers. The blockchain browser allows screening of those ads that do not respect people’s privacy. It has introduced the Basic Attention Token, which brings the digital marketing model to a simple framework of users, publishers, and advertisers, without the intermediaries taking a cut. This software can anonymously track the sites that are of interest to a particular target market. Brave creates a win-win situation whereby the advertising agencies can target the ads directly to the end-consumers, and people can choose the level of exposure to these ads and also get paid for it.
Unified customer profile
In marketing, the process of gaining a customer profile comes in dribs from third parties such as Google and Facebook. But the novel way of doing things would provide marketers with an integrated profile of the customer. That way, marketers will have to prove their customer relationship value and find advanced ways to engage with them.
Future of marketing
The way forward is to balance advertising and marketing with consumer identity concerns. In the new era, marketers will have to earn the permission of the customer in a completely different way. So, in the future, the marketer will have to pay the user to see their advertising material. For example, when a company approaches a user to subscribe, the company will be asked to pay the customer a certain price for that info. It would be in crypto payments, which would then go through a cryptocurrency, like Bitcoin.
Bitcoin branded company
A brand that embraces cutting-edge technology is one that is innovative and edgy, one that other companies might want to copy. It is possible to create a whole strategy around this and gain coverage that will put the company in the middle of conversations and generate intrigue and curiosity around the brand. There is also the opportunity to become a go-to expert by producing informative content around this topic. The way it could work for a business is by first learning how to source Bitcoins, and then deciding whether this is the right fit for the company.
Receiving Bitcoin tokens
To accept Bitcoins, all that is needed is a Bitcoin button at the checkout and a digital wallet. It works like a cycle whereby the publishers and users receive tokens when they view the ads. From there, the users can opt to donate them using blockchain all the while making it reliable and private.
Coming up next:
We are experiencing a significant shift in the real estate industry, as more and more people are engaging in property transactions using Bitcoin. Many industry experts are excited about the potential for digital money and the blockchain technology when it comes to real estate. But although digital currency transaction is the future, industry insiders say that we are not quite there as yet. Digital money analysts are less convinced that the property market would more widely adopt the cryptocurrency.