Hashtags are a really useful tool for sales and marketing professionals. You can use them to extend your social media reach and to engage prospects and like minded networkers. Used right they will help you build your following, your posts will reach a far wider audience, you will get more leads, and boost productivity. In this post your will learn how to use hashtags for sales and marketing.
What is a Hashtag?
In social media a hashtag is the hash or pound sign (#) followed by a word or key phrase that is used to categorize what your post is about. For example, if you are posting about social media, you might use the hashtag #socialmedia or #socmed. When you post to social networks using a hashtag, this then becomes searchable i.e. you can click on it to see all posts that use the same hashtag and it makes it more likely that people will find your post.
- Never include a space in your hashtags, if there’s a space then it won’t be searchable.
- You can include numbers and capital letters in hashtags. Capitals often make the hashtag more readable and understandable.
- Use hashtags that are short and sweet. Trying to fit a whole sentence into a hashtag makes is incomprehensible and reduces its reach.
- You can (and should) have your own one that you use to brand your posts.
- Hashtags are a hugely important on Instagram and are key to building your following
Be extra careful when using hashtags on Facebook. Don’t use too many (2 is enough) and don’t use them too often.
- Don’t use made up hashtags that mean nothing unless you are trying to be funny (this can backfire and be a waste of your time).
hashtags data by hashtagify.me
To decide which hashtags to use, first think about what you are posting about and then consider which words you would use to describe your post. For example when we share this post we might use hashtags like #sales and #marketing.
Once you have determined the most appropriate word to use you can dig deeper using tools that help you to determine the most popular ones to use. Hashtagifyme which allows you to search for a hashtag and view related hashtags and their popularity. Choose the ones that are most popular to get the widest reach.
Using hashtags is a central component to building your following and engagement on Instagram. This app allows you to use up to 30 tags – if you try to use more you won’t be able to share your post.
The optimum number will depend on your audience and your posts but a general rule of thumb is to use between 5 and 10 (test and try this to see what works for you!). Upload your photo then enter your hashtags in the caption area.
More sophisticated users often enter a few tags in the caption area then more in the comments (there’s also a way to hide them to make your posts look cleaner but still make them searchable by adding line breaks). It’s a good idea to save a list of hashtags you frequently use so that you can simply copy and paste them from your phone. Instagram has a useful feature when entering hashtags that allows you to see how often these terms are used.
Twitter can be a really confusing network and most people really aren’t sure how to use it effectively. Hashtags can really help with that as they help to organise constant streams of updates and help you (and your audience) find the nuggets of information they are really interested in. Use a relevant hashtag before relevant keywords to help your Tweets show up better in search. You can use them anywhere in your Tweet and popular hashtags often become trending topics. A general rule of thumb is to use 2 – if you use more then engagement will decrease.
Why are hashtags important for sales and marketing? First of there’s a lot of noise out there – using the right hashtags both to search social networks and to share your content will help you and your followers hone in on the important stuff.
- Hashtags help your brand reach a wider audience so use a hashtag for your brand – my company, Out-Smarts uses #outsmarts and SMEI uses #SMEI. – to differentiate your posts.
- Use a hashtag for your location if your audience is local i.e. #vancouver to help people in your area hone in on your posts.
- Don’t be afraid to use the hashtag #forsale or #sale as this also helps more people find you – although you will probably want to use another one that categorizes what you sell!
- Customizing hashtags can help you track campaign engagement so use them consistently. You can track and measure these too to determine how often your audience uses or mentions your campaign hashtag.
- People use social networks to search for things they want to buy. Get in the habit of searching social networks for posts that include hashtags describing your product or service. Listening and responding will help engage buyers and make that cold call slightly warmer!
- The best hashtags to use will depend on the product and service you are providing – it’s a good idea to check out the hashtags your competitors are using and to research which ones get the most engagement (retweets, comments etc.).
- Hashtags should be used at your sales and marketing as they allow allow attendees to connect and network virtually and you can easy find and follow attendees who use them.
Using hashtags efficiently and effectively can be a great way to increase your social media productivity. Remember to use them efficiently and effectively according to which platform you are on.