Facebook Advertising is one of the most effective tools to create loyal customers, grow your business, and generate leads and sales. Around two billion people use this platform every month, making it easy to find your desired audience. Here are ten frequently asked questions about Facebook ads that marketers need to know.
1) Why should I use Facebook ads?
Facebook ads are more user-friendly to set up than Google AdWords because they can reach customers early on in the buying process even before they are aware of their desires. Moreover, it results in an instant influx of traffic to your website, which is good for SEO.
2) How can I generate sales leads for my product using Facebook ads?
You can generate sales leads by first creating the ad campaign and boosting the page. Once you’ve done that, set the audience and budget for the advertisement. You can also customize the text and image in the ad. Choose lead generation as your object, and it will walk you through the various steps involved. The call to action will link to a form where you can collect the details of the sales leads according to however you have set it up.
3) Is it worth to spend money on Facebook?
For that, you need to determine your return on investment before you create your ad and pay for it. Even though the cost per click is relatively cheaper and effective than some other social media platforms, if you are not getting the intended revenue, then probably it’s not worth the effort.
4) How do I know what type of audience to choose for my product?
Start with a base audience and then broaden it by adding one category at a time. You can also create several ads with different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the best results and replicate it for your next ads.
5) Is there a way to know the industry-wide average cost per click?
Although the data changes according to the dynamics in the market and the economic situation, WordStream researched the Facebook Ads performance of 256 of its US-based clients. They came up with many helpful benchmarks. It can give you some guidance for your Facebook ad campaigns. But the best option is to create your ad and tweak and re-tweak it to see what produces the best results.
6) What kind of images work best for Facebook ads?
Images with people fair better than others. Hence, many advertisers showcase the employees behind your business when creating Facebook ads. Also, unique and funny photos with personality work well for some companies. Use your judgment and discretion when choosing the images as it may clash with your business brand.
7) Why do Facebook ads get rejected after submission?
Facebook can reject your submitted ad campaign if it does not comply with its advertising policies. One of the common reasons Facebook rejection is due to the image having too much text. Text-heavy pictures get lower distribution and engagement from viewers than no text images.
8) How do I track the website traffic from my Facebook ad?
You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your site if you are the one who manages your website, or you ask your website administrator to do it for you. Facebook Pixel is a snippet of code that you canimplement on your website, allowing you to track the site traffic. It is essential to test and confirm if your pixel is firing correctly after setting it up.
9) Do I have control of where my ads appear?
Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear on.
10) What are the different types of Facebook ad formats?
There are 8 Facebook ad formats. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads, and playable ads. Using the right format for your ad is just as important as the ad copy and imagery. Please take advantage of each of them and see what they have to offer.
The expectations and results from Facebook ad campaigns differ based on ad quality, investment, industry, budget, audience, and other many more variables. The only way to determine the exact effectiveness ofFacebook advertising for your business is to make an effort, create the ads using the guidelines, and try it out and then monitor the results.