Personal Branding: How to Craft and Harness your Personal Brand to Attract the Right Opportunities

Personal Branding: How to Craft and Harness your Personal Brand to Attract the Right Opportunities

A personal brand is a powerful tool to attract business opportunities to you and position yourself or your organization as a leader in the industry. All too often, business professionals start thinking about their personal brand when they need something – new clients, a new job or a favor. Smart business professionals are proactively building and growing their personal brand to attract the opportunities that they want in their career.

Over 13 years ago I started thinking about my personal brand. Not because I was forward thinking, but because I had a Myspace Page (yes, that long ago) and started getting friend requests from industry professional contacts. While I didn’t mind sharing my personal side, I also felt it was important to have a professional presence. This was before LinkedIn, so I created a blog and started to share what I was doing with social media marketing. I quickly became a recognized thought leader and generated clients, job offers (that I didn’t even think I was qualified for), and other opportunities.

Since then, I’ve become even more proactive about my personal brand and have a deliberate presence online and in-person. My efforts in personal branding have resulted in two book deals (a Dummies book and a textbook), media appearances on CNN, NYT, and the Wall Street Journal, job offers, speaking gigs, and clients. I’ve continuously been amazed by the opportunities that my personal brand attracted. I wanted to help others have the same success, and for the last five years I’ve been working on Launch Yourself! Define, Design, and Deliver a Powerful Personal Brand, my 6th book!

Many people think that online personal branding is about a good LinkedIn profile, or a big network. But in reality a strong personal brand is about crafting and delivering a consistent and memorable impression. There are three vital steps to do this: Define, Design and Deliver.

Step 1: Defining Your Personal Brand

Before you even start building a presence, think about your goals and objectives for your personal brand. What do you want from it? Who do you need to reach? Then think about yourself – what are your strengths and opportunities in the industry that you can feature. How do you benefit the people that you work with? At the end of this you should have a clear idea of your personal brand statement that summarizes your goal, your professional description, your personality, your professional solution, and the benefit that you provide.

Step 2: Designing Your Personal Brand

Designing your brand is where you start to think strategically about the elements of yourself that you want to highlight. The biggest brands in the world like Apple, Starbucks, and Tide use specific elements to design their brands so that people choose them. These same principles can be used to design a personal brand. Your personal brand should be Memorable, Authentic, Distinctive, and Credible. You’ll want to bring your brand to life as consistently as possible, so doing some work upfront to design your brand is vital to your execution.

Step 3: Deliver Your Personal Brand

Finally, deliver a powerful personal brand by bringing your brand to life online and in-person. In-person focus on being consistent and refining your brand over time based on feedback. Online, LinkedIn is a powerful channel to start with by increasing your activity there. In addition, a personal website sets the stage for your online presence, and using less formal channels like Facebook or Instagram strategically can further increase your presence.

To learn more about Personal Branding check out our Personal Branding Webinar taking place on August 22, 2019.

Photo by Jia Ye on Unsplash

Richard Pearce, CME to be installed to SMEI Board of Directors

Richard Pearce, CME to be installed to SMEI Board of Directors

Business News from Sales & Marketing Executives International www.smei.org

(New York, NY) – (08/07/2019; 09:00 EDT) – Along with 14 directors for 2019-2020, Richard Pearce, Director of Marketing, Carter Automotive Group, will be installed as a director on the board of Sales & Marketing Executives International, Inc (SMEI).  The installation of the international board of directors will take place in Las Vegas, NV on September 15, 2019.

Along with fellow directors, Mr. Pearce will participate in the promotion of SMEI’s Five Founding Principles™ and focus on the strategic development of the association’s mission and vision.

“Richard Pearce’s alignment with SMEI’s principles has been evident in his exemplary leadership as a sales and marketing management professional,” stated Willis Turner, CAE, CME, CSE, President & CEO.  He continued “We are truly grateful for his desire to serve in this capacity on the international board.”

Richard Pearce, CME is an accomplished Senior Marketing Professional with over 20 years of international experience, both – agency and client side, and is a UBC – Sauder School of Business graduate.

About Sales & Marketing Executives International, Inc.

Sales & Marketing Executives International (SMEI) is the sales and marketing communities’ worldwide professional association dedicated to Five Founding Principles™: Ethical standards; Continuing professional development; Knowledge sharing; Mentoring students; and Advancing free enterprise.

SMEI’s Mission:
We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.

SMEI’s Vision:

To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.

For more information, visit www.smei.org.

-30-

Dr. John Shearer to be installed to SMEI Board of Directors

Dr. John Shearer to be installed to SMEI Board of Directors

Business News from Sales & Marketing Executives International www.smei.org

(New York, NY) – (07/30/2019; 09:00 EDT) – Along with 14 directors for 2019-2020, John Shearer, Ph.D., Director of Sales with Eberle Design, will be installed as a director on the board of Sales & Marketing Executives International, Inc (SMEI).  The installation of the international board of directors will take place in Las Vegas, NV on September 15, 2019.

Along with fellow directors, Shearer will participate in promotion of SMEI’s Five Founding Principles™ and focus on the strategic development of the association’s mission and vision.

“John Shearer’s alignment with SMEI’s principles has been evident in his exemplary leadership as a sales and marketing management professional,” stated Willis Turner, CAE, CME, CSE, President & CEO.  He continued “We are truly grateful for his desire to serve in this capacity on the international board.”

John Shearer holds a Doctorate of Business Administration (DBA) in Entrepreneurship & Business Management, Masters of Business Administration (MBA) in Marketing & Sales Management, Bachelors of Science (BS) in Political Science & Pre-Law and has twenty-five years of Sales & Marketing Management, and Management Consulting experience with small to large-sized for-profit corporations throughout North America.

About Sales & Marketing Executives International, Inc.

Sales & Marketing Executives International (SMEI) is the sales and marketing communities’ worldwide professional association dedicated to Five Founding Principles™: Ethical standards; Continuing professional development; Knowledge sharing; Mentoring students; and Advancing free enterprise.

SMEI’s Mission:
We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.

SMEI’s Vision:
To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.

For more information, visit www.smei.org.

-30-