Perhaps you’ve noticed the increasing number of certification credentials when searching through LinkedIn profiles. There are a couple of reasons for that.

First, there is a growing acceptance of credible professional certification programs as a key differentiation between acceptable credentials and professional credentials. So as a natural follow-on, individuals who have achieved professional credentials are keen to display them, and their LinkedIn profile is one of the best ways to do that.

If you have earned a professional designation from SMEI or another credible non-profit professional association, there are some ways that you can enhance your LinkedIn profile:

1) List the credentials beside your name. To do this, follow the standard guidelines on how the letters should appear and include them in the Last Name field, right after your last name. Insert a comma after your last name. For example, your credentials would appear as in the example to the right. If you have earned one or more of SMEI’s designations, you would list them individually as “CME”, “CSE” or “SCPS”

2) If you have earned more than one credential, list them in alphabetical order.

3) In the “Certifications” section of your profile, add the designation including the initials and the full name of the certification and the institution that you received it from. If you have an SMEI CSE designation, your listing would be: CSE – Certified Sales Executive and the granting organization would be listed as “Sales & Marketing Executives International”.

You will be surprised how many people will put just certification letters in the “People” search box on LinkedIn. Don’t miss getting your profile included in the results for that search.

Finally, if you have not yet pursued your certification journey with SMEI, consider sitting in on our 20 minute introductory webinar on Monday, November 19, 2012. Information and registration available at

I hope you have found these tips helpful!